Journalists in Tanzania, like many across Africa, face unique challenges that impact their mental health. From covering sensitive topics like political issues and community conflicts to managing irregular pay and a lack of supportive resources, these pressures can lead to stress, trauma, and burnout. Addressing mental health for Tanzanian journalists requires practical support, regional cooperation, and tailored initiatives to create a healthier work environment.

Training programs that focus on mental health awareness and coping skills can significantly benefit journalists who are regularly exposed to traumatic events. In Kenya, the Media Council of Kenya offers trauma support training, where journalists learn how to manage stress and navigate distressing experiences they encounter in their reporting. Tanzania could adopt similar training sessions, potentially through collaboration with local press associations like the Tanzania Editors Forum or Media Council of Tanzania. These sessions could include practical strategies for handling trauma, stress management, and recognizing signs of burnout, empowering journalists to manage their mental well-being.

For instance, journalists covering crime or political unrest can be trained on how to handle emotionally challenging interviews and manage the impact of witnessing disturbing scenes. By partnering with mental health professionals, these workshops can help Tanzanian journalists develop resilience and a support network.

Creating peer support networks where journalists can share experiences and advice can provide a strong foundation for mental health. In Ghana, the Press Centre facilitates monthly gatherings where journalists come together to discuss challenges, share coping mechanisms, and provide mutual support. Tanzania could establish similar support groups where journalists have a safe space to discuss their concerns with colleagues who understand the unique demands of the profession.

For individual support, online therapy services like Wazi—a Kenyan platform offering affordable, confidential counseling—can be extended to Tanzanian journalists. Virtual sessions provide flexibility, allowing journalists to access mental health support even in remote areas.

Access to professional counseling is especially important for journalists who frequently cover emotionally taxing stories. In South Africa, the South African National Editors’ Forum (SANEF) provides trauma counseling for journalists, often offering these services at subsidized rates to make them more accessible. Tanzanian newsrooms could partner with local mental health organizations to offer counseling services as part of employee benefits, creating a structured system to ensure journalists have mental health support whenever they need it.

In addition, partnerships with universities or mental health NGOs like Mental Health Tanzania could facilitate affordable or pro bono counseling sessions. News organizations can ensure journalists covering sensitive topics have dedicated, trauma-informed counseling resources.

In countries like Nigeria, some media houses are adopting wellness policies to reduce burnout and improve work-life balance. For example, The Guardian Nigeria implements flexible work schedules, allowing journalists to take breaks after covering high-stress events. Similarly, Tanzanian news organizations could institute wellness days or rotating shifts to give journalists time to rest, recharge, and avoid the high burnout rates often seen in newsrooms.

Encouraging time off and providing clear schedules, particularly after covering intense stories, can reduce stress levels. By promoting a balanced work-life approach, media houses help journalists manage their mental health proactively.

Supporting journalists to report on trauma-sensitive topics, like violence, community conflicts, or accidents, is essential for maintaining their mental well-being. In Uganda, Vision Group introduced ethical guidelines to help journalists report on sensitive issues while minimizing exposure to distressing material. These guidelines could serve as a model for Tanzanian media houses, emphasizing ethical, trauma-informed reporting practices.

For instance, Tanzanian journalists covering community conflicts, such as those between pastoralists and farmers in Kilosa, could benefit from guidelines that help them approach such sensitive stories in a way that protects their mental health while upholding ethical reporting standards. By following a trauma-sensitive approach, journalists can avoid re-traumatization and gain support when covering complex stories.

Creating cross-border collaborations can strengthen mental health resources for journalists in Tanzania. The African Women in Media (AWiM) initiative regularly hosts conferences and workshops on mental health challenges faced by female journalists. These events allow journalists across Africa, including Tanzania, to connect and share coping strategies. Tanzanian journalists could attend these conferences to learn best practices, build support networks, and participate in workshops on resilience and mental health.

Furthermore, regional platforms like Media Africa could host webinars and training sessions focusing on mental health. Tanzanian journalists, especially those who work independently or are part of small newsrooms, could join these sessions to gain insights from other African journalists, discuss mental health openly, and gain practical strategies for coping with stress and trauma.

The mental health of Tanzanian journalists is a crucial aspect of a thriving, sustainable media environment. By implementing training programs, developing peer support networks, offering counseling services, and promoting a healthy work-life balance, Tanzania can support its journalists in managing mental stress.

Additionally, through regional collaboration and sharing of trauma-sensitive practices, Tanzania’s journalists can find strength in solidarity with their African counterparts.

In a profession often marked by high risk and emotional strain, these strategies and initiatives can make a world of difference in empowering Tanzanian journalists to maintain resilience, well-being, and dedication to their important work.

As the lines between journalism and content creation continue to blur, the relationship between journalists and influencers has become more crucial. 

In a world where millions of people turn to content creators or influencers for their news, it's important to reflect on what each group can learn from the other. 

With the rapid growth of the creator economy, predicted by Goldman Sachs to nearly double in size from $250 billion in 2023 to $480 billion by 2027, both journalists and influencers have much to gain from mutual understanding.

Journalists can learn several valuable lessons from influencers. One of the key areas is engagement and relationship-building. Influencers are masters of cultivating personal connections with their audience. They achieve this by consistently interacting with followers, responding to comments, and sharing behind-the-scenes content. 

This level of engagement fosters trust and emotional bonds, which can be crucial for building a loyal following. Journalists can adopt this approach by engaging more directly with their readers, creating spaces for interaction through social media or comment sections, and showing more of their personality behind the stories they write. 

This kind of engagement not only makes journalists more accessible but also helps them connect with their audience on a deeper level, enhancing both trust and reach.

Another lesson from influencers is the ability to adapt quickly to changing platforms and trends. Influencers are highly skilled at adjusting to new social media platforms, embracing new features, and creating content in formats that resonate with younger, digitally native audiences. 

Journalists, on the other hand, have traditionally worked within more established formats, such as print or long-form articles. By following influencers' lead in adapting to multimedia platforms—like TikTok, YouTube Shorts, or podcasts—journalists can connect with a broader audience and deliver news in more engaging ways. Experimenting with new formats could help journalists maintain relevance in a constantly evolving digital landscape.

Influencers also excel at storytelling through visuals, using images, videos, and other multimedia tools to captivate their audience. While journalism has traditionally relied on text-heavy reporting, the modern reader increasingly prefers content that is visually engaging. 

Journalists can learn to integrate more visuals into their stories, such as infographics, videos, or interactive elements, to make complex information more digestible and appealing to a wider audience. This approach not only enhances reader engagement but also helps journalists stay competitive in a media environment dominated by multimedia content.

At the same time, influencers have much to learn from journalists. One of the key lessons is the importance of accuracy and fact-checking. Influencers, often driven by speed and sensationalism, can sometimes overlook the need for thorough research and verification of the content they share. Journalists, on the other hand, are bound by ethical standards that prioritize truth and accuracy. 

By adopting a more rigorous approach to fact-checking and ensuring the information they share is verified, influencers can build credibility and avoid contributing to the spread of misinformation.

Influencers could also benefit from journalists' commitment to ethical responsibility. Journalists are trained to follow strict ethical guidelines, such as impartiality, transparency, and the public's right to know. Influencers, however, may lack these formal frameworks, which can lead to biased or misleading content. 

By embracing journalistic ethics, influencers can ensure their content remains transparent and honest, especially when it comes to sponsored content, product placements, or sensitive issues. This shift could help influencers maintain trust with their audience over time.

In-depth reporting and analysis is another area where influencers could learn from journalists. While influencers often focus on creating quick, entertaining content, journalists possess the skills needed to dig deeper into issues and provide comprehensive, well-researched reports. 

Influencers could use these skills to provide more meaningful, thought-provoking content, offering their audience more than just entertainment but also valuable insights into the world around them.

Finally, building trust online as a journalist requires more than just delivering accurate news—it involves maintaining transparency, being accountable, and engaging with your audience in a way that promotes credibility. 

Journalists must prioritize clear sourcing, providing references to back up their claims, and offering explanations when necessary. Transparency about their process and motives ensures that their audience can trust the integrity of the news. 

In an age where misinformation is rampant, journalists should also embrace social media platforms to show their expertise and engage in open dialogue with their audience. Being consistent, reliable, and responsible in every piece of content is essential for building a strong foundation of trust in the digital space.

The rise of the creator economy presents a unique opportunity for both journalists and influencers to learn from one another. Journalists can adopt engagement strategies and creativity from influencers, while influencers can benefit from the rigor and ethical standards that define journalism. 

Together, they can help ensure that the digital space remains a platform for accurate, responsible, and engaging communication. In an age where trust and transparency are paramount, the collaboration between journalists and influencers is not just beneficial—it’s essential for the future of media.

In recent years, artificial intelligence (AI) has transformed the media landscape globally, offering tools for automated content creation, data analysis, and audience engagement. However, as Tanzanian newsrooms increasingly explore AI, they face unique regulatory and ethical considerations. Responsible AI adoption is not just about implementing advanced technology; it is about aligning these tools with principles that protect both news quality and public trust.

To help ensure AI is used responsibly in Tanzanian journalism, regulatory frameworks are emerging globally and regionally. These frameworks emphasize transparency, accountability, and the minimization of harm—principles newsrooms must adapt to align with both legal and ethical guidelines. Below, we explore the current AI regulations, the principles driving responsible AI use, and what Tanzanian newsrooms can do to navigate these requirements.

1. Global and Regional AI Regulations

Global AI regulations provide a blueprint for Tanzanian newsrooms seeking responsible AI adoption. While Tanzania itself does not yet have specific AI legislation, it can look to frameworks established by organizations like the European Union (EU) and UNESCO for guidance.

The EU’s Artificial Intelligence Act, introduced in 2021, categorizes AI applications based on their risk levels. For example, AI systems that impact fundamental rights (like face recognition and deep fakes) are considered high-risk and require stricter regulations. For newsrooms, this means AI tools used for content generation and audience analysis should be transparently developed and controlled to avoid spreading misinformation or compromising privacy.

UNESCO’s Recommendation on the Ethics of Artificial Intelligence is another vital reference. UNESCO stresses transparency, human rights, and inclusiveness, urging member states to adopt policies that prevent AI biases and reinforce data privacy. Tanzanian newsrooms could apply these principles by ensuring their AI tools serve diverse audiences fairly, without bias or discrimination.

In East Africa, Kenya has proposed the Artificial Intelligence and Data Protection Policy to address issues around data security and responsible AI use. Given Tanzania's proximity and shared socio-economic dynamics with Kenya, this policy can be a valuable resource for Tanzanian newsrooms. It advocates for AI adoption that prioritizes human rights, transparency, and data protection.

2. Core Principles for Responsible AI in Tanzanian Newsrooms

In the absence of specific local laws, Tanzanian newsrooms must proactively implement core principles to govern AI use. These principles align with global standards and help newsrooms protect the public's trust while embracing technology.

Transparency and Explainability

Transparency is essential for building audience trust. When newsrooms use AI to generate content, it’s important to disclose this to readers. For instance, if AI curates a story based on trending topics, newsrooms should inform their audience that algorithms played a role. A simple disclaimer, such as “This article was assisted by AI-driven tools,” can go a long way in maintaining transparency.

To illustrate the importance of transparency, consider a Tanzanian newsroom using AI for fact-checking political statements. By publicly sharing which data sources and algorithms were used, newsrooms can prevent biases and maintain credibility, especially in politically sensitive coverage. This aligns with ethical journalism, where transparency is as crucial as accuracy.

Accountability

When AI tools are deployed, they must be accountable to a human overseer. Newsrooms should designate personnel responsible for supervising AI-driven processes, reviewing outputs, and mitigating any negative impact. For instance, if an AI tool mistakenly spreads misinformation, the newsroom’s staff should quickly intervene to correct the narrative and issue a retraction.

A real-world example could involve using AI to write articles on economic trends in Tanzania. If the AI misinterprets data and produces misleading conclusions, having a journalist oversee the content ensures that errors are quickly corrected, maintaining the newsroom’s credibility.

Data Privacy and Protection

AI-driven journalism often involves gathering vast amounts of data, from audience demographics to content interaction patterns. Tanzanian newsrooms must ensure that this data is handled ethically, especially given Tanzania’s Data Protection Act (2022), which provides guidelines on data collection and privacy.

For example, if a newsroom uses AI to track audience behavior across digital platforms, it should anonymize data and avoid collecting sensitive personal information. This prevents privacy breaches and respects readers’ rights to data security. By adhering to these data privacy guidelines, newsrooms reinforce their reputation as ethical information providers.

3. Practical Steps for Tanzanian Newsrooms

To practically implement responsible AI, Tanzanian newsrooms can adopt several steps that align with both regulatory principles and best practices:

Regular AI Audits

Conducting regular audits of AI tools helps identify biases and technical flaws that may impact content quality. Audits also provide insights into whether the AI tools align with ethical journalism standards. For instance, a Tanzanian newsroom could periodically assess an AI tool used for generating sports articles, ensuring it provides fair coverage across different sports and does not favor only popular teams.

Employee Training on AI Ethics

Investing in training for journalists and technical staff on AI ethics can foster responsible use of AI across newsrooms. Training programs can include modules on data privacy, ethical reporting, and human oversight, ensuring that all team members understand the potential implications of AI in journalism.

For example, a newsroom could train its team on using AI responsibly for investigative journalism. Such training would cover how to avoid AI bias, respect data privacy, and maintain high editorial standards, helping journalists use AI effectively without compromising ethics.

Implementing Bias Detection Mechanisms

Bias in AI can lead to skewed narratives, especially in a country with diverse ethnic and cultural backgrounds. Tanzanian newsrooms should establish mechanisms to detect and correct AI biases. For instance, AI-generated content on cultural issues should undergo human review to ensure it represents all perspectives fairly, rather than amplifying one group’s viewpoint.

Prioritizing Local Content in AI Systems

To ensure AI respects Tanzanian audiences, newsrooms should prioritize local data sources and cultural contexts when training AI systems. For example, an AI tool analyzing Kiswahili social media posts might be programmed to recognize regional dialects and cultural nuances. This approach helps newsrooms maintain relevance and sensitivity to Tanzanian values.

While AI promises efficiency and innovation, responsible adoption in Tanzanian newsrooms is essential. With the global spotlight on AI ethics, Tanzanian media can lead by example, implementing transparent, accountable, and ethical AI practices that align with both regional and international standards.

As Tanzanian newsrooms navigate this technological frontier, their commitment to responsible AI use will play a pivotal role in shaping a trustworthy and resilient media landscape. By embracing these principles, Tanzanian newsrooms can leverage AI’s potential to strengthen journalism while upholding the ethical foundations that define it.

For over a decade now, digital transformation has been among the buzz words in Tanzania. As time goes on, the term is becoming more popular to entrepreneurs, government officials, politicians and tech enthusiasts. 

However, what I have learnt is that despite being a buzzword, what exactly it means and how it is implemented differs from one business to another. For some, like a community radio station I visited in Morogoro in April 2024, digital transformation is about social media presence but the truth is that it means more than that. 

The knowledge gap on digital transformation is one of the factors leaving other businesses behind. But what is digital transformation in a real sense? 

In simple terms, digital transformation is about using digital technologies to improve business processes, culture and customer experience. The use of digital technologies should be across all business units including human resources management and not one core department or unit alone. It is a vital initiative in boosting business growth as it helps the organisation to respond to ever changing business and market needs. 

Accessible to everyone

The ongoing innovation in digital technologies is making digital tools and services more accessible to all types of businesses big and small. This has leveled the playing field, allowing smaller businesses to compete more effectively with larger corporations.

There are several benefits of digital transformation for businesses but I will dive into some of them as they might influence other entrepreneurs to embark and implement it. 

Firstly, Digital transformation is key in improving operational efficiency. The ongoing innovation has brought thousands of digital tools such as collaborative tools and automation which are very helpful in improving business efficiency. 

Unlike the past where some businesses were forced to deliver services during the day time or hire many staff, digital technologies such as Artificial Intelligence enables automation of many activities from the media where I’m involved in to factories. 

Automation technologies can streamline processes, reduce errors, and free up employees to focus on more strategic tasks. According to the Digital Progress and Trends Report  2023 published by the World Bank, companies that have invested in and deployed AI have experienced higher growth in product innovation, labor force, sales, profits, net operating efficiency, and market valuations.

Secondly, businesses should embrace digital transformation because it improves customer experience. Digital technologies have enabled businesses to gather valuable insights into customer behavior and preferences. Unlike offline business engagement which mostly depends on paperwork or no data collection at all for small businesses, entrepreneurs who apply digital technologies in their offerings have access to real time and accurate data about their customers. 

Data analytics for informed decision-making

By analyzing data collected through online interactions, companies can tailor their products and services to meet the specific needs of their target audience. This personalized approach fosters stronger customer relationships and drives loyalty.  Effective use of data helps businesses in making decisions in improving the quality and quantity of their offerings. 

For example, it is easy through data analytics to know which product is most loved by your customers, how much you have earned, and  how much you have spent to run your business in real time if everything is running through a digital system. 

In our efforts of helping individuals and organisations in using data to run business, at Nukta Africa we have discovered that there are many medium and small businesses rich in data but cannot use them to make decisions including finding the best ways to improve customer experience. 

The application of artificial intelligence and machine learning has transformed big time how we offer services to our clients. This has largely improved customer experience. Chatbots nowadays handle routine customer inquiries, while automated systems can optimize inventory management and supply chain logistics. Some of these technologies do not require your business to have billions of money to deploy them. 

For instance, some small businesses are using WhatsApp Business or integrated bots to allow their customers place orders or respond to customer inquiries when they are not in the office. This reduces unnecessary delays in responding to customer needs and it increases customer satisfaction. Any business that leverages these technologies at any scale has an opportunity to grow fast and beat competitors. 

Nukta Africa has been training and advising media executives and other business officials on how they can use data in decision making. Our approach has been on highlighting techniques to get insights from data and how to connect with events in the market. This helps trainees to build contexts to their data. 

New opportunities, more growth

Beside improving customer experience, digital transformation opens up new opportunities for businesses to expand their reach and enter new markets. In a digital world, as I always say there is no small person or small business. Digital innovations like e-commerce have empowered companies to sell their products and services to customers beyond their local and national borders. especially nowadays when internet users are increasing year-on-year.

In Tanzania, for instance, internet users grew by 21 times within 10 years from 1.93 million subscribers in 2014 to 39.3 million subscribers by June 2024, according to Tanzania Communications Regulatory Authority (TCRA). 

The increase in internet users and penetration has also raised the number of smartphone users who are highly likely to use or buy products and services online. This is evident from data from the communication regulator and telecoms.

Vodacom Tanzania alone, according to its Annual Integrated Report for the year ending March 2024, added a record-breaking 1.3 million smartphones into the market this year but still nearly half or 49% of its customers are still not using smartphones, highlighting the scale of the growth opportunities. This is an opportunity for businesses to adopt digital technologies to maximise their market.

We have seen small businesses operating in remote areas which have undergone digital distribution selling more products to cities like Dar es Salaam after promoting their businesses online. Social media and content marketing are highly used now to build brand awareness and engage with potential customers. Improvement in internet services across the country has improved accessibility of content and services by improving speed. 

Despite the benefits, digital transformation in any organization is highly likely to face challenges such as high costs, low customer adoption rate, cybercrimes and resistance to change among staff and other important stakeholders. 

To solve some of these challenges,  it is important to note that digital transformation should be driven by the organisation itself. The organisation team should be the one identifying the needs for transformation or at least be ready to accept the change. 

The company should have a very clear plan and strategy to implement digital transformation. The team should assess the needs, map stakeholders, determine project costs, benefits and risks. This will empower them to find best ways to raise funds to develop needed systems or buy digital tools, hire new staff or train the team and clients to prepare for the new changes and mechanisms to track performance. 

Build a strong digital culture, minimize risks

The good thing with inward digital transformation is that every member in the team is very passionate about the changes and eager to innovate to improve the business. This automatically creates a competitive and inclusive culture. 

Borrowing what the Vodacom Tanzania PLC CEO, Philip Besiimire said during our panel discussion on the “Evolution of the Tanzanian Information Environment” at the US-Tanzania Tech Challenge event recently in Dar es Salaam, digital technology is an opportunity to equalize  societies across the world. According to him, digital technology gives you the same level of access as other people in the developed world. 

Philip’s assertion is true for business as well. Any business regardless of the size and the sector, has an equal chance to grow and survive in the market if it embraces digital transformation in scales according to resources and creates strong mechanisms to minimise risks. 

My advice for anyone embarking on digital transformation is that the efforts in adopting digital technologies should also consider ways to fight cyber crimes and build responsive systems to prevent any technical hitches including data losses to ensure smooth operations of the business. There should be a very robust training program for the team to understand the processes and desired goals. 

Nuzulack Dausen is the CEO of Nukta Africa, a digital media and technology company specialised in research of emerging journalism and communication practices, media training and production of digital and data-driven content. He is a senior journalist specialising in covering business, economics, technology and data. These are his own views and may not necessarily reflect Nukta Habari position.

For the 14th year in a row, internet freedom around the world has continued to decline. This worrying trend was revealed in the latest Freedom on the Net (FOTN) 2024 report, which monitors the state of internet rights and freedoms in 72 countries. In this year's report, protections for online human rights worsened in 27 countries, while 18 nations showed improvement. This reveals a global shift toward increasing censorship, manipulation, and control of online spaces by governments.

Countries with the Biggest Changes

Kyrgyzstan saw the sharpest drop in internet freedom in 2024. President Sadyr Japarov’s government intensified efforts to silence independent digital media and prevent online organizing. Meanwhile, China continues to be one of the world’s worst offenders when it comes to internet freedom. It shares this unfortunate distinction with Myanmar, where a military regime has imposed harsh restrictions, especially on Virtual Private Networks (VPNs), which many people use to bypass censorship.

At the other end of the spectrum, Iceland remained the world’s freest online environment, while Zambia saw the biggest improvement in its online freedom score. New countries added to the report this year, Chile and the Netherlands, both showcased strong protections for human rights online.

Attacks on Free Expression

The report revealed disturbing trends in how free speech is being suppressed online. In 75% of the countries covered, people were arrested simply for expressing their opinions online, often facing harsh prison sentences that could exceed 10 years. Physical violence against internet users has also escalated, with people being attacked or even killed in retaliation for their online activities. This happened in at least 43 countries, a record high for such incidents.

In countries experiencing armed conflict, internet shutdowns and punishment for online speech have made it even more dangerous for people trying to communicate or share information. These shutdowns not only cut people off from each other but also prevent them from accessing important news and resources during times of crisis.

Manipulation During Elections

Another key finding of the report was the use of censorship and content manipulation to interfere with elections. In 25 out of the 41 countries that held or prepared for elections, voters had to navigate a heavily censored online environment. Governments in these countries restricted access to independent reporting and manipulated online information to benefit ruling parties. This censorship made it harder for voters to make informed choices, undermining the democratic process.

In at least 21 countries, pro-government commentators flooded the internet with false information, spreading doubt about the integrity of election results and creating long-term distrust in democratic institutions. Meanwhile, social media platforms became less transparent, making it harder for independent researchers and journalists to uncover the truth about election-related manipulation.

Efforts to Combat Misinformation

On the positive side, more than half of the countries covered by the report took steps to fight misinformation, particularly around elections. Governments introduced new rules for online content, supported fact-checking initiatives, and promoted digital literacy. Some even passed guidelines to limit the use of artificial intelligence (AI) in political campaigns.

However, the success of these efforts depended on how transparent and democratic the governments were. Countries like South Africa, Taiwan, and those in the European Union set good examples by addressing online misinformation while still protecting free expression.

The Importance of a Free Internet

The FOTN 2024 report highlights the urgent need for a renewed commitment to internet freedom. The space for free speech online is shrinking, and people’s ability to access reliable information is being threatened by increasing censorship and manipulation. This lack of access to a diverse range of viewpoints is making it harder for people to engage with their communities, hold their governments accountable, and advocate for their rights.

In conclusion, protecting internet freedom is crucial for maintaining democracy and human rights in the digital age. Governments, organizations, and individuals need to work together to create a trustworthy online environment that values free speech, transparency, and the right to access information. Only then can we reverse this worrying trend and ensure a free and open internet for everyone.

He is known as a journalist dedicated to reporting current affairs within and beyond Tanzania.

This is Godson Mbilinyi, the co-founder and Head of Content at Msasa Media, which owns the Msasa news website, Msasa TV (an online television channel), and social media platforms. This media outlet focuses on informing the public on topics such as entertainment, sports, education, and social issues.

Godson is more than just a journalist. He possesses another crucial skill that is rare among online journalists in Tanzania: fact-checking.

Godson, who holds a Bachelor’s degree in Mass Communication from St. Augustine University (SAUT), coordinates the fact-checking desk at his outlet, called Msasa Fact Check.

Msasa Fact Check is responsible for verifying all the news received and published by Msasa Media to ensure the audience receives accurate, verified information that enables them to make informed decisions about their lives.

“In the past, some information couldn’t be verified, so we would leave it out, but now we go much deeper. We’ve reduced the gap and don’t just release information carelessly; verification is a must, following the principles we’ve learned,” Godson said during a recent visit to his office located in Goba, Dar es Salaam.

In addition to verifying news, Msasa Fact Check has been debunking misinformation and disinformation circulating online by using open-source tools such as Reverse Google Image, Invid, and TinEye, and cross-referencing with reliable sources.

Godson explains that if the information is found to be misleading, they label it as FAKE and provide evidence gathered from various sources. At the same time, they offer their audience tips on how to spot misinformation and disinformation in everyday life.

How did Godson Mbilinyi become a fact-checking journalist?

It wasn’t by chance. In May 2024, Godson received fact-checking training provided by Nukta Africa, implemented the Google Training for Trainers (Google TOT) project with financial support from Africa Check Trust, Africa’s first independent fact-checking organization.

Nukta Africa is a media and technology company based in Dar es Salaam aims to transform people’s lives through data and digital tools and content. It owns Kozica, an e-learning platform dedicated to provide emerging communication and journalism related skills. 

The goal of the two-day training was to equip trainees from media outlets, fact-checking organizations, civil society groups, and journalism students with fact-checking skills.

Within two months of receiving the training, Godson convinced his colleagues at Msasa Media to establish a fact-checking desk and became one of the few trainees to put the fact-checking skills into practice, despite the training being provided to more than 60 trainees in Mwanza and Dar es Salaam.

“I had never received any formal fact-checking training before, perhaps only a little at university. But the Nukta Africa training really opened my eyes to fact-checking,” says Godson.

The journalist explains that the two-day fact-checking training, held on May 27 and 28, 2024, at Nukta Lab, Dabe House in Dar es Salaam was impactful and useful to his career. 

“I saw it as a valuable education because I had always wanted to be fully equipped in verifying true and false information, which is a global issue we’re all facing.

“For me, it was a great opportunity, and I feel fortunate to have received that training because it has shaped me professionally. It has helped me in my work, where we often encounter false information,” says the 27-year-old.

By September 30, 2024, Msasa Media had published more than six fact-checking stories.

Fact-checking is a process, and it depends on the type of information being verified. Some stories take a long time to uncover the truth, especially those created using advanced technology, such as deep fakes.

This journalist hopes to see fact-checking training, “conducted regularly because the wave of misinformation is growing everyday. This would help to have more journalists equipped with the skills to verify information and build a generation that receives accurate news.”

Is fact-checking worth it? 

Godson says that since he started fact-checking in July 2024, Msasa Media’s followers have been increasing, and it has become a trusted platform for accurate news.

“There’s been a difference; our credibility has grown. Sometimes even leaders approach us for collaboration. Our followers are increasing because they see that we publish truthful content,” says the journalist.

For instance, Msasa Media’s Instagram page had 40,000 followers before the fact-checking desk was established, but now it has over 46,000 followers, with fact-checking stories contributing to this growth.

Godson’s current mission is to ensure that the knowledge he gained from Nukta Africa reaches more people. He has already trained his colleagues and other journalists on different platforms.

Godson believes that fact-checking skills are crucial for every journalist because the public trusts them, so they must lead the way in providing accurate information.

“We should be ambassadors, verifying the information we release and ensuring we follow professional standards to avoid publishing false news, which not only lowers our reputation but also damages the entire industry,” concludes Godson during his interview.

Journalism has always been essential to society, shaping how we understand the world. But the industry has faced seismic changes in recent years due to digital transformation, economic pressures, and evolving reader expectations. While some argue that journalism has improved through technology and new storytelling tools, others believe the challenges—like job instability and misinformation—have made it harder for journalists to thrive. This analysis explores whether journalism is better today and why some professionals leave while others stay.

The Evolution of Journalism

Journalism has evolved dramatically over the last few decades. The rise of digital platforms, social media, and artificial intelligence (AI) has transformed how news is gathered, reported, and consumed. Today’s journalists have access to real-time data, digital tools, and AI-powered technologies that streamline fact-checking, content creation, and audience engagement.

For instance, The New York Times has implemented AI to personalize content for its readers, improving the user experience and increasing subscription revenue. This shows that technology can help journalists reach wider audiences and create more impactful stories. In addition, the rise of data journalism has enabled reporters to tell complex stories more effectively, such as investigative pieces on political corruption or environmental issues.

However, this digital shift has also introduced significant challenges. Traditional revenue models, like advertising, have been disrupted by social media and tech giants. According to a Pew Research report, U.S. newspaper employment dropped by 57% between 2008 and 2020. This has led to layoffs, consolidation, and a growing freelance economy, forcing many journalists to reconsider their careers.

Why Some Journalists Leave the Industry

The reasons for journalists leaving the industry are multifaceted. One of the biggest factors is economic instability. As media outlets struggle to find sustainable revenue, journalists face shrinking job opportunities and lower wages. Many who once had full-time positions with benefits are now grappling with freelance work, which offers less job security and fewer protections.

Additionally, the rise of misinformation and disinformation has made the job of journalists more stressful. With fake news spreading quickly on social media platforms, many reporters find themselves battling to maintain credibility and trust with their audiences. This constant pressure to combat false information can lead to burnout, contributing to higher turnover rates in the profession.

Mental health is another major issue. A 2022 report by the Reuters Institute for the Study of Journalism found that 70% of surveyed journalists felt anxious or stressed due to their work. Covering emotionally taxing events such as natural disasters, political unrest, and pandemics takes its toll, prompting some journalists to leave for less demanding careers.

Why Others Stay

Despite these challenges, many journalists remain committed to their profession. For those who stay, journalism is more than a job—it’s a calling. They are driven by a sense of purpose, the desire to hold power accountable, and the opportunity to bring stories to light that can spark change. Investigative journalists, for example, have exposed corruption and injustice that have led to policy changes and public awareness.

Some also stay because they see journalism as an evolving field filled with new opportunities. Digital tools, such as AI, data visualization, and podcasting, have opened up fresh avenues for storytelling. These technologies not only make journalism more dynamic but also help reporters engage with younger, more tech-savvy audiences.

Additionally, the growing demand for specialized reporting in areas like climate change, health, and technology has created niches where journalists can thrive. As newsrooms increasingly prioritize in-depth reporting on critical global issues, journalists with expertise in these areas are finding new ways to make an impact.

Journalism today is a mixed bag—it’s both better and more challenging than it used to be. The profession has benefitted from technological advancements and new forms of storytelling, yet it has also suffered from economic instability, misinformation, and mental health pressures.

While some journalists leave due to job insecurity or burnout, others stay because of their passion for the craft and the opportunities that digital innovation provides. The future of journalism will depend on how the industry navigates these challenges and continues to adapt to a rapidly changing world.

Nearly 20 years ago, owning a mobile phone was a luxury in Tanzania. Very few people had mobile phones. As you might guess, these were people from the middle and upper classes. In total, according to Tanzania Communications Regulatory Authority (TCRA) data, there were 2.1 million telecom subscribers in 2004 and 93 percent were mobile subscribers.

For youth, very few had mobile phones, thanks to their rich parents or guardians. I remember when we were in high school in Ndanda, Mtwara where few students had mobile phones. By that time early 2007, even some teachers and other school workers did not have phones. Phones were highly coveted among students.

To connect with our loved ones who were blessed to have phones, we had to book our slots to friends two days before and most of the time you will get late evening calls. In our dormitory for example, only one person had a Siemens C25 with 16 buttons, if I remember quite well. Communicating with my phone was a cash draining affair. When you call you pay and when you receive you pay.

Despite such a large ownership gap, most of us learned so much about connectivity through friends’ phones. I did not have one when I joined high school because in our village no one was selling those “weird gadgets” and I am not sure about purchasing power.

But through exposure to mobile phones from different friends, I was motivated and bought one at the end of the semester of form five. One of the “rich kid” misused his pocket money and he was selling a phone to get cash for survival. I had some money and bought a small Siemens phone with a curved shape and blue display—what a “rich” village boy.  

Digital skills sharing is the future

With time and technological changes many students learned to use the internet on phones from a few people who had advanced mobile phones with General packet radio service (GPRS). Our phones by that time would connect to WAP micro browsers to access content sites such as Waptrick and read books online.

We learned how to download digital books and play music on the phone. We learned KBs from there despite having zero ICT knowledge. At the time we were graduating high school nearly half of our dormitory had mobile phones. They saved every penny to buy a phone. We wanted to communicate and get more features from phones-connectivity. We wanted to be seen as educated and going with trends. Those days a mobile phone was a symbol of wealth.

This learning habit moved from mobile phone to computer usage. Most of us learned computers from friends or internet café. We learned that you can apply to college, scholarship or job opportunities online through an internet café.   From those borrowed or rented computers, some gained more knowledge and skills to the level they have employed themselves in the informal sector.

I was among these people who learned to do basic computer maintenance through informal channels after receiving a used computer as a gift from my high school friend, Raymond Majengo who is currently a data specialist in one of the international organisations in Tanzania. They had used desktops in their store and he convinced his family to give me one while we were in form five. We can still donate more used computers today to fast track digital adoption especially in rural areas.

Technology adoption starts with an individual

Back to my story, my computer was the first in our village owned by an individual. To power it I needed a generator and many neighbours would surround me down the tree to see a blue monitor blinking with numbers, of course, they thought it was a TV screen. It was not. Many wanted to learn how to operate it. It was something new. Through the computer I was gifted by Raymond two or so friends were attracted to take a computer course.

I learned how to connect and fix software and hardware through my first computer, thanks to my prior interests and skills in electronics. I have earned income by using computers and smartphones through learning from friends. Today I do complex data analysis, and computers and smartphones are not only devices but a key determinant of my income and destiny of my career.

I have narrated this story to show how a nation can leverage technology through formal and informal systems such as sharing digital devices and skills to achieve desired social and economic growth. To achieve this, we need to invest both in infrastructure, devices and awareness on how to use these digital technologies for prosperity.

This is because today connectivity is no longer a luxury and a symbol of wealth anymore, it is life. Through a mobile phone a farmer can get information through the internet or a radio about weather changes, he can send or receive money related to his farming activities and he can market his produce.

This was not possible before thanks to serious investment from telecom companies and improving business environment. Internet usage, which has recorded a tremendous growth in the last decade in Tanzania, is becoming a basic need at home and office connecting millions of businesses. I know some colleagues who struggle to balance their basic necessities and internet expenses. A day without the internet is boring and a loss.

Why should telecoms care?

In today’s world telecom companies should view users of their services such as voice, SMS, data or mobile money as partners instead of mere customers. For them to sell more data and achieve technological milestones they need many users to have smart devices and income that is capable of subscribing to the designed services.

The service they offer now is important like food. We don’t eat, we die. Yes. Today the internet is highly used in hospitals, in courts and in schools. An interrupted internet service during a telemedicine-driven surgery is highly likely to affect the life of the patient.

Under such circumstances, telecom should innovate services that cater for everyone according to income, education and locality. They should find the best mechanisms to compensate customers when their services are interrupted. I have seen some telecoms doing this, including Vodacom Tanzania.

According to Andrew Lupembe, Vodacom Tanzania Network Director, the company refunded its users following the two-day network crisis in mid-May this year and that they are exploring solutions to ensure such outages will never happen again. This move announced by Lupembe during the Voda Chat early July is recommendable and more companies should embrace it.

Even as telecoms expand their network and services, it is important for them to innovate more solutions that empower everyone in our communities such as the one of providing smartphones under loan arrangements. They need to expand their network in remote areas to bridge the digital divide despite the fact that these rural initiatives have lower returns. They can achieve this in partnership with Universal Communications Service Access Fund (UCSAF) because it is a long term investment.

They need to innovate new technologies that will lower connectivity costs and implement strategies that will lead to mass adoption of digital technologies formally and informally as I narrated early in this article. Let all know that digital connectivity is a catalyst of social, political and economic development.

Nuzulack Dausen is the CEO of Nukta Africa, a digital media and technology company specialised in research of emerging journalism and communication practices, media training and production of digital and data-driven content. He is a senior journalist specialising in covering business, economics, technology and data. These are his own views and may not necessary reflect with Nukta Habari position.

When we were starting our field practical training at Nukta Africa, we thought two months would be a lot of time to spend on a digital news organisation. After a month, we realised it was actually a short time.

In just two months, we learned so much about true life in a media house, thanks to our training at Nukta Africa, a digital media and technology company that aims to improve people’s lives through data and digital content and technology.

In this journey we were three trainees namely Hemed Suleman, Mlelwa Kiwale and Bacley Madyane and were all coming from Dar es Salaam Tumaini University. Some of us had done field practical training before in other media organisations but what we gained at Nukta Africa exceeded our expectations.

As university students pursuing undergraduate studies in Mass Communication, we acquired great experience that added to our knowledge and skills. Some of the things we learned such as data visualization, analytical news, digital and multimedia storytelling and techniques to earn money from the news business were very unique. Half of them are not currently taught in most of the colleges and universities we know.

Gained rare media skills

Throughout our training, we came across various tasks and collaborated in different teamwork activities. These experiences not only boosted our communication skills but also encouraged strong cooperation among us and the team.

Working alongside professionals was both intimidating and inspiring. Yet we thoroughly enjoyed the challenges at Nukta Africa.

Our colleague Hemed focused more on visuals. He was more engaged in video production which included editing and camera work, writing for Nukta Habari, and designing infographics.

For instance, he worked on a data-driven infographics about how HIV/AIDS was still a problem in Tanzania. The infographics had a Tanzanian map showing HIV/AIDS infection rates among people aged 15 and older across different regions in Tanzania. This was among the stories that did very well that week. He was very proud.

Freedom to do what we love the most

Meanwhile, Mlelwa played a key role at JikoPoint, a platform which publishes food and clean cooking content. Of course, she loves cooking and Jiko Point was something important she could relate to.

She not only shared practical tips but also helped in designing infographics after learning how to design visual content related to Forex trends and wholesale crop prices. Every morning on weekdays Nukta Habari publishes Forex and commodities data for the audience who need the insights for decision making in their businesses and personal needs.

“As part of my daily work at Nukta Africa, I was trained in the basics of designing infographics related to Forex and crop prices. I was later recommended to share this knowledge with my colleagues, Hemed and Bacley, for a moment I felt like with enough training I would make an excellent trainer,” Mlelwa said while smiling.

Bacley’s contributions to the team included designing social media posters, streaming live events like parliamentary sessions, and contributing to Nukta Fakti, a fact-checking initiative dedicated to debunking mis-disinformation.

Reflecting on his time at Nukta Africa’s newsroom, Bacley said his experience at the company was an invaluable part of his educational journey.

“The skills I acquired, from writing and fact-checking to video production and infographics, have equipped me with the tools to thrive in the ever-evolving world of media,” he said.

Overcoming challenges a day after a day

One of the biggest challenges we faced as university students was transitioning from theoretical knowledge to practical application. While we had studied journalism and media issues in the classroom, our time at Nukta Africa allowed us to see how theory intersects with the demands of the real world. Some were completely new. We never heard or learned before.

Our two-month journey tested our skills, challenged our perspectives, and shaped us into more capable professionals. It wasn’t just about observing professionals at work; we were given real responsibilities. Even though we thought we were well-prepared, we soon discovered that practical experience offers invaluable lessons beyond what theories can provide.

With tight deadlines and multiple assignments, we had to sharpen our organizational skills. However, teamwork was our greatest strength, and it allowed us to overcome obstacles and produce quality work.

Our supervisors including Nukta Africa’s Editorial coordinator, Esau Ng’umbi commended our efforts on numerous occasions, and by the end of our training, we had grown not only as individuals but as a cohesive team.

“Our challenge at the beginning was not easy to be fully responsible but through cooperation between us and the supervisors we were able to do what we should, we were able to complete the relevant works on time and lead our experience to grow with the speed of the office,” Mlelwa said.

We learned a unique culture of work

Being part of Nukta Africa was an extraordinary experience that broadened our perspectives and shaped our understanding of business strategies within the media industry. The company’s culture among other things emphasises learning, integrity, team work, creativity and discipline. They don’t joke about their values.

As we reflect on our two-month journey, it’s clear that fieldwork was more than just a course requirement, it was a transformative experience. It deepened our understanding of the practical demands of the media industry and gave us confidence in our ability to contribute meaningfully to the field of mass communication.

We now leave with a stronger appreciation for the critical role that media plays in shaping public perception, especially when driven by accurate information drawn from deep research and insights from dozens of human sources and observations.

Our time at Nukta Africa has given us the skills and confidence to pursue our career in this dynamic field. We cannot wait to finish our studies and join the industry full time. Watch this space.

As local government election approach in Tanzania, journalists play a crucial role in informing the public and ensuring a transparent electoral process. However, with the rise of digital platforms, the risks associated with reporting on sensitive political issues have also increased. Here are essential digital safety tips for journalists to navigate these challenges effectively.

1. Secure Your Devices

Before covering elections, ensure your devices—laptops, smartphones, and tablets—are secure. Use strong, unique passwords and enable two-factor authentication (2FA) wherever possible. Consider using password managers to keep track of your credentials securely. Additionally, keep your software and applications updated to protect against security vulnerabilities.

2. Use Encrypted Communication Tools

When communicating sensitive information, opt for encrypted messaging apps such as Signal or Telegram. These platforms provide end-to-end encryption, ensuring that your conversations remain private. Avoid discussing sensitive topics over regular SMS or unsecured platforms, as they can be easily intercepted.

3. Be Cautious with Public Wi-Fi

While covering election events, journalists may need to connect to public Wi-Fi networks. However, these networks can be insecure and expose your data to hackers. If you must use public Wi-Fi, employ a Virtual Private Network (VPN) to encrypt your internet connection. This additional layer of security helps protect your online activities from prying eyes.

4. Verify Information Before Sharing

Misinformation can spread rapidly during election periods, causing confusion and unrest. Journalists should verify all information before sharing it with the public. Cross-check facts using multiple reputable sources, and be wary of information that seems sensational or politically charged. This diligence not only preserves your credibility but also protects you from potential backlash.

5. Practice Digital Hygiene

Regularly review and clean up your online presence. Delete old posts, messages, and contacts that may no longer be relevant or could expose you to risk. Be mindful of the information you share on social media, as it can be used against you or compromise your safety. Adjust privacy settings to limit who can see your posts and personal information.

6. Know Your Rights and Local Laws

Familiarize yourself with local laws regarding press freedom, defamation, and data protection. Understanding your rights as a journalist can empower you to report safely and effectively. Additionally, stay updated on any legal changes that may affect your reporting during the elections.

7. Prepare for Digital Attacks

Be aware that journalists covering elections may face cyberattacks, such as phishing attempts or hacking. Educate yourself about common cyber threats and how to recognize them. If you receive suspicious emails or messages, do not click on links or download attachments without verifying their source.

8. Backup Your Work

Regularly backup your work, including articles, photos, and videos. Use secure cloud storage services with encryption or external hard drives to ensure that your data is safe in case of device theft or failure. Having backups can also provide peace of mind during a hectic election period.

9. Establish a Support Network

Connect with fellow journalists and media organizations for support and resources. Share experiences and strategies for navigating challenges during the elections. This network can provide valuable assistance and solidarity, especially in case of threats or harassment.

As local government election unfold in Tanzania, journalists must prioritize their digital safety to report effectively and responsibly. By implementing these tips, they can mitigate risks, protect their information, and focus on delivering accurate, timely news to the public. In doing so, they not only safeguard their well-being but also contribute to a more informed and democratic society.

Journalism is often called the “first draft of history.” It records events as they happen, giving people insight into the world around them. However, the digital age has introduced a challenge: how to preserve this vital record. With the internet rapidly changing, budget cuts threatening newsrooms, and websites frequently disappearing, journalists are increasingly taking archiving into their own hands to ensure their work—and the historical events they document—aren’t lost.

In the past, preserving journalism was as simple as saving a physical newspaper or magazine. But in the digital world, archiving isn’t that straightforward. News outlets might shut down, links break, or entire websites go offline, and with them, years’ worth of reporting can vanish in an instant. For example, blogs or independent journalism hosted on platforms like Medium or Substack may disappear if those platforms change their policies or fold entirely. Even a site redesign by a media company can accidentally wipe years of archived content.

This fragility has made many journalists nervous about the future of their work. Some rely on third-party archiving services, while others take more direct control by backing up their own articles and media. The challenge of preserving the first draft of history has led journalists to adopt more proactive and sometimes innovative approaches to protect their stories.

Losing journalistic work doesn’t just affect the journalists themselves—it’s a loss for society as a whole. Journalism isn’t just a fleeting moment of news; it is a historical record that documents the political, social, and cultural events of our time. These stories provide crucial context for future generations to understand significant moments in history.

Think about major global events like the COVID-19 pandemic, the Arab Spring, or important elections. The journalism that covers these events becomes the foundation for how future historians, researchers, and the public will understand what happened and how societies responded. Without proper archiving, future generations lose access to those critical accounts and insights.

 How Journalists Are Taking Archiving Into Their Own Hands

Many journalists now routinely download and save copies of their published articles. By keeping personal archives on external hard drives or cloud storage platforms, they ensure their work is preserved even if the original publisher’s website disappears.

Some journalists have created personal websites or digital portfolios where they host their work. This not only allows them to showcase their stories to potential employers or readers but also ensures they have full control over preserving their articles, photos, or videos.

Institutions like the Internet Archive’s Wayback Machine help save webpages, allowing journalists to submit their work for archiving. This provides an extra layer of security, ensuring content is stored independently of any single publisher or platform.

In response to the fragility of centralized digital platforms, some journalists are exploring new technologies like blockchain. Blockchain offers a decentralized system for storing content, which can make it more secure and harder to erase or alter.

Beyond individual efforts, there are larger initiatives aimed at preserving journalistic content. For example, The New York Times launched the News Provenance Project, which investigates how blockchain technology can track and preserve digital news. Other collaborations between news organizations, libraries, and academic institutions aim to archive and protect investigative journalism and other significant reporting.

Journalism organizations are also creating shared databases to ensure investigative work is preserved securely. The International Consortium of Investigative Journalists (ICIJ), for example, uses secure digital archives to store sensitive investigative reports and make them accessible to journalists worldwide.

As the digital landscape evolves, the need for reliable, long-term preservation of journalistic work will only grow. Whether through personal backups or large-scale collaborations, journalists are playing an active role in protecting their contributions. In doing so, they ensure that the first draft of history remains intact for future generations to study, learn from, and understand.

By taking control of archiving, journalists are safeguarding their professional legacies and, more importantly, the historical records they create. It’s a proactive step toward ensuring the preservation of knowledge that shapes how we remember and learn from the past.

In today's world, social media is everywhere. Most of us use platforms like Facebook, Instagram, and Twitter to connect with friends, catch up on news, or just pass the time. But how many of us actually know how these platforms work? 

One of the biggest challenges we face today is misinformation—fake or misleading information spreading online. And one of the key reasons misinformation spreads so quickly is because of social media algorithms.

So, how do these algorithms work, and how can understanding them help us combat misinformation? Let’s break it down in simple terms.

What Is a Social Media Algorithm?

Imagine you're in a huge library. There are millions of books, and it's impossible to read all of them. What if the librarian gave you a personalized stack of books they think you'd love, based on what you’ve read before? That’s sort of how a social media algorithm works.

When you log into your favorite social media platform, the algorithm—the system behind the scenes—decides what content to show you based on what you’ve liked, shared, or commented on before. Its goal is to keep you engaged on the platform for as long as possible, and it does this by showing you things you’re most likely to interact with.

How Algorithms Spread Misinformation

Now, here’s where it gets tricky. Imagine if, by chance, you clicked on or liked a post containing misleading information. The algorithm sees that you interacted with it and thinks, “Hey, they’re interested in this type of content!” So, it starts showing you more of the same. Before you know it, your feed is filled with similar posts, and it becomes harder to tell what’s true and what’s not.

Worse yet, when misinformation goes viral—meaning a lot of people are engaging with it—the algorithm spreads it even further, thinking, “This must be important!” This is why fake news often seems to spread faster than real news.

Let’s say you’re really into cooking, so you start liking posts about new recipes and kitchen gadgets. Soon, your feed is full of food-related content, and you’re happy because you’re seeing things you care about. But now imagine if you started liking posts about a controversial topic, like a conspiracy theory. 

The algorithm would start showing you more posts that support that theory. And because the algorithm keeps feeding you the same type of content, you end up in an “echo chamber” where all you see is information that confirms your beliefs, whether it’s true or not.

Think of an echo chamber as being in a room where everything you say is echoed back to you, so you never hear anything new or different. Social media algorithms, without realizing it, often create this effect, making it easy to believe that misleading or false information is actually true.

Understanding how algorithms work is the first step in fighting misinformation. Here are some simple tips to help you avoid falling into the trap:

1. Diversify your content. If you constantly engage with the same type of content, the algorithm will keep showing you more of the same. To avoid this, interact with a variety of posts from different viewpoints and sources.

2. Fact-check before sharing. Before you hit that share button, take a moment to verify the information. Is it from a reliable source? Is it backed by evidence? There are plenty of fact-checking tools available online to help with this.

3. Follow reputable sources. Social media algorithms will prioritize content from sources you follow. By following credible news outlets, experts, and fact-checkers, you increase your chances of seeing accurate information.

4. Be aware of your own biases. We all have opinions, but it’s important to recognize when our biases may be influencing what we believe. Algorithms can exploit these biases by feeding us content that confirms our pre-existing beliefs.

It’s important to remember that social media algorithms aren’t evil or out to deceive us. They’re designed to show us what we’re most likely to engage with. However, this can have unintended consequences, like spreading misinformation. That’s why it's so important to take control of what we see and engage with online.

By teaching people how social media algorithms work, we empower them to make better choices about what they read, believe, and share. Fighting misinformation isn’t just about removing false content; it’s also about understanding how that content reaches us in the first place.

Nukta Africa, a renowned digital media and technology company committed to fostering excellence in digital storytelling, is set to launch a comprehensive five-day training workshop tailored for communication and public relations experts. 

This workshop aims to equip participants with the essential skills and knowledge needed to create impactful digital content that resonates with audiences and drives meaningful impact to the public.

Scheduled to take place from September 8-13, 2024, the training will delve into a wide range of topics, providing participants with understanding of digital content creation. Key areas of focus will include how to craft compelling narratives using digital tools and techniques.

The training will be offered in both online and physical formats to cater to diverse learning preferences. Online participants will be charged Tsh200,000, while physical attendees can participate at Nukta Lab Mwananyamara for Tsh300,000. The workshop will be conducted in the evenings, from 4:00 PM to 6:00 PM, for five days.

To ensure maximum participation, Nukta Africa encourages interested individuals to submit their applications by August 31, 2024. The application link can be accessed here: https://forms.gle/DxfTJyPyj725PfTT7

Nukta Africa has a proven track record of excellence in data journalism, having received numerous awards for its innovative work. This training workshop is an opportunity for communication and public relations professionals to enhance their skills, stay ahead of the curve, and contribute to the evolving landscape of digital communication.

By participating in this training, participants will gain the confidence and expertise needed to create compelling digital content that drives public engagement, influences public opinion, and ultimately achieves desired outcomes.

Tanzania is a country rich in cultural diversity, home to over 120 ethnic groups, each with its unique customs, languages, and beliefs.

In such a diverse society, the media plays a critical role in promoting unity and understanding.

This blog explores how media outlets in Tanzania can ensure culturally sensitive reporting, with vivid examples and practical advice on how to handle culturally sensitive issues.

Understanding cultural diversity in Tanzania

Tanzania’s cultural landscape is a mosaic of traditions and practices. There are several examples. The Chagga people from Kilimanjaro have unique marriage and burial customs. The Sukuma in the Lake Zone are known for their traditional dance called Bugobogobo. The Zaramo around Dar es Salaam have specific rituals for naming children.

These cultural practices are vital to the identity of these groups, and media reporting must respect and accurately portray them.

Identifying culturally sensitive issues

A culturally sensitive issue is the one that could offend or misrepresent a particular cultural or ethnic group. 

Some of the most common issues include religious practices, traditional healing practices, and gender roles.

During Ramadan, a news report that fails to acknowledge the significance of fasting for Muslims can be seen as insensitive.

For instance, a story focusing on food festivals in Zanzibar during this time might be well received by Christians but could offend Muslims. Additionally, cultural stereotypes are sensitive in some instances. 

Reporting on traditional dances like the Ngoma of Zaramo without understanding their cultural significance could reduce them to mere entertainment, disregarding their cultural value.

Nevertheless, stories associated with ethnic tensions are culturally insensitive, highlighting differences between ethnic groups. For instance, stories on historical land disputes between the Hehe and Bena tribe in the southern highlands, must be reported with caution to avoid rekindling old tensions.

Should culturally sensitive issues be dropped?

Journalists often face the dilemma of whether to report on culturally sensitive issues. The key is not to drop the issues but to approach it with care and respect. 

Here are some typical examples of approaches which follow journalism best practices.

Traditional practices should not be misrepresented. Rather than avoiding the topic, journalists should ensure they understand the practice thoroughly. Interviewing cultural leaders or experts can provide a more accurate portrayal.

Moreover, sensitive language should be handled with care. When reporting on ethnic conflicts or religious practices, the choice of words is crucial.

Language that stereotypes or generalizes should be avoided, and balanced viewpoints should be presented.

Things to consider in culturally sensitive reporting

1. Research and Understanding

Before reporting, journalists should research the cultural practices of the group involved. Understanding the context helps in presenting the story accurately.

2. Diverse perspectives

Include voices from the cultural group in the story. For example, when reporting on a Maasai initiation ceremony, talk to Maasai elders or participants to get their perspective.

3. Respectful language

Avoid using language that might be offensive or belittling to a cultural group. For instance, referring to traditional beliefs as “superstitions” can be disrespectful.

4. Balancing sensitivity with news value:

Not all culturally sensitive issues should be avoided. If an issue is newsworthy, it should be reported, but with a focus on educating the public rather than sensationalizing the content.

Culturally sensitive reporting is essential in promoting unity and understanding in Tanzania’s diverse society.

By respecting cultural diversity, avoiding stereotypes, and handling sensitive issues with care, the media can play a pivotal role in building a more inclusive and cohesive nation.

Journalists have the responsibility to ensure that their reporting reflects the rich cultural tapestry of Tanzania, fostering respect and harmony among its people.

In a world increasingly packed by misinformation, the role of journalists has never been more critical. 

At the forefront of this battle in Tanzania stands Esau Ng’umbi, a passionate multimedia journalist whose journey from a high school radio enthusiast to a leading fact-checking trainer is nothing short of inspiring.

Here’s a closer look at his professional journey and the key milestones that have defined his success.

Who is Esau Ng’umbi?

Esau Ng’umbi is a multimedia journalist and fact-checker at Nukta Africa who specializes in data visualization, multimedia storytelling, documentary production, feature stories, fact-checking training, and voice-over artistry.

He is currently the editorial coordinator, leading the company’s content production and editorial operations including managing Nukta Habari, JikoPoint websites and Nukta TV. Also, he works as a trainer for Kozica platform, Nukta Africa product. 

Esau holds a B.A. in Mass Communication from St. Augustine University of Tanzania (SAUT) in Mwanza city.

He previously worked with several organizations including Saut-FM, Iqra FM Radio, Metro FM and Shamba FM Radio in Iringa, southern Tanzania.

A passion ignited

Esau’s love for journalism was not a mere coincidence; it was a fire ignited during his high school years.

“Journalism has been my passion since high school,” Esau reflects, “it was during my advanced level studies where I actively engaged in broadcasting news to the public through radios.”

This early exposure to the power of storytelling shaped his career aspirations and set him on a path that would later lead to significant contributions in the media industry.

For Esau, journalism was more than just a profession; it was a means to communicate with the community, to give a voice to the voiceless, and to highlight socio-economic issues that mattered to ordinary people.

“Journalism is the best way to make people’s voices be heard,” he explains, “People have a lot to say concerning their lives - their struggles, successes, challenges, and more.”

Building a foundation in the media

Esau’s professional journey began in Mwanza after graduating from university, where he took on roles as a presenter and analyst for various radio stations, including Iqra and Metro FM. 

These early experiences were pivotal, providing him with a solid foundation in journalism.

He later became a program manager and presenter at Shamba FMRadio in Iringa, where he continued to hone his skills and broaden his understanding of the industry.

However, the road was not without its challenges. Esau faced significant obstacles, particularly in dealing with inexperienced management within the media industry. 

“One of the biggest challenges I faced was the lack of experience and knowledge in media management,” Esau recalls.

Despite these hurdles, his passion for journalism and commitment to best practices kept him going.

The leap to Nukta Africa

Esau’s decision to join Nukta Africa was heavily influenced by his brother’s positive experiences at the organization. 

Nukta Africa offered not just a job, but a supportive environment where Esau could continue to grow and develop his skills.

As the editorial coordinator, he found himself not only managing content production but also mentoring others - a responsibility he took to heart.

“People who were my mentors took my hands and helped me in my journey for journalism, and I am supposed to do the same for others,” he says.

Becoming a fact-checking advocate

Esau’s journey into fact-checking began with a two-week training program in South Africa, conducted in February this year by Africa-Check in collaboration with Google. 

This training was a turning point, equipping him with the skills needed to become a certified fact-checking trainer. But his interest in fact-checking had already been brewing long before this formal training.

At Nukta Africa, Esau had been practicing fact-checking through their product, Nukta Fakti, and this experience solidified his commitment to combating misinformation.

Esau is acutely aware of the challenges that Tanzania journalists face in this digital age.

“First is the lack of education and knowledge about misinformation and disinformation,” he points out.

He also notes the pressure journalists face to be the first to report stories, often at the expense of accuracy. This, combined with the commercialization of sensational headlines, has led to a proliferation of misinformation.

Making an impact

Through his training programs, Esau focuses on imparting essential fact-checking skills, such as source verification, data cross-referencing, and the use of verification tools. 

His efforts have already borne fruit, with trainees like a journalist from Msasa Media going on to become effective fact-checkers, actively debunking misinformation on social media.

Looking to the future, Esau has ambitious plans to further enhance fact-checking training in Tanzania. 

He intends to use debates, social media, and collaborations with other organizations to ensure that fact-checking becomes an integral part of journalism in the country.

“I will use every resource I have to make sure that people understand what is fact-checking,” Esau says with determination.

Why Esau’s story matters

Esau’s journey towards becoming a fact-checking journalist and trainer is a testament to the power of dedication, resilience, and a commitment to truth.

In a time when misinformation can have serious consequences, his work is not just about correcting false information - it’s about empowering journalists to uphold the integrity of their profession.

Esau’s story matters because it highlights the importance of fact-checking in maintaining a truthful media landscape, not just in Tanzania, but globally.

For emerging journalists, Esau’s advice is clear, “apply best practices, seek guidance from credible organizations like Nukta Africa, and be passionate about fact-checking. You cannot be a good fact-checker if you can’t apply the best practices in journalism.”

Esau’s contributions to the field of journalism, particularly in fact-checking, are invaluable.

As misinformation continues to pose challenges worldwide, his work stands as a beacon of hope for a more informed and truthful future.

In an era where data is considered one of the most valuable assets, the ability to present this data in a compelling and engaging way has become crucial, especially in journalism.

In Tanzania, where digital information is gradually taking root, Augmented Reality (AR) and Virtual Reality (VR) are emerging as powerful tools for enhancing data storytelling. 

These technologies offer immersive experiences that can transform abstract data into relatable, impactful narratives, helping journalists to better engage with their audiences.

Understanding AR and VR in the context of data storytelling

Augmented Reality (AR) is a technology that overlays digital information - such as images, sounds, or data - onto the real world; typically through a smartphone or tablet. 

This means that AR can enhance the way data is perceived by allowing users to interact with it in a real-world context.

For example, in data storytelling, a journalist could use AR to visualize demographic data over a map of Tanzania, where users can see and interact with the data in real-time by simply pointing their devices at a specific location.

Virtual Reality (VR), on the other hand, immerses users in a completely virtual environment, often through the use of VR headsets.

This technology is particularly useful for creating immersive experiences where users can “step inside” a story.

For instance, a Tanzanian journalist could use VR to create a 360-degree experience of a rural village’s healthcare system, providing audiences with an intimate, first-hand view of the challenges and realities faced by the local population.

How AR and VR enhance data storytelling 

AR and VR offer immersive experiences that traditional media cannot. By engaging multiple senses, these technologies make data more relatable and easier to understand. For example, instead of just reading about the effects of climate change on Tanzania’s coastline, audiences could use VR to see and experience the erosion and rising sea levels as if they were there in person.

AR allows users to interact with data in a way that is dynamic and engaging. For instance, AR could be used to create a three-dimensional visualization of election results, where users can explore different regions and demographics by tapping on their screens. 

This interactivity helps in making data storytelling more engaging, especially for younger audiences who are more accustomed to digital interactivity.

While VR and AR may seem advanced, the increasing accessibility of smartphones and affordable VR headsets makes these technologies more reachable for Tanzanian journalists. 

Although high-end VR systems might still be rare, affordable alternatives like Google Cardboard or smartphone-based AR apps are becoming more common.

Data can often be cold and detached, but AR and VR can humanize it by connecting data points to real-world experiences. For example, a VR experience that shows the living conditions in Tanzania refugee camp can evoke a stronger emotional response than a traditional article or report.

Availability and use of AR and VR in Tanzania

While AR and VR technologies are still in their infancy in Tanzania, their potential is being recognized across various sectors, including journalism. 

AR applications, such as “Augment” and “Blippar” are available and can be used to create interactive storytelling experiences.

For VR, affordable headsets like Google Cardboard or Oculus Go can be sourced locally or online, allowing journalists to experiment with immersive content.

The use of these technologies, however, requires some level of expertise.

Journalists interested in incorporating AR and VR into their work may need to undergo training or collaborate with tech professionals.

Fortunately, as Tanzania continues to embrace digital transformation, training programs and workshops are becoming more accessible.

Organizations such as Nukta Africa and Ona Stories  and various tech hubs across the country could play a pivotal role in helping journalists acquire these new skills.

Challenges and future prospects

Despite the exciting prospects, there are challenges to the widespread adoption of AR and VR in Tanzania. 

These include limited access to high-end devices, the need for technical skills, and the current cost of developing AR/VR content. 

However, as technology becomes more affordable and accessible, these barriers are expected to diminish. 

Moreover, as internet penetration increases and digital literacy improves, the adoption of AR and VR in Tanzanian journalism is likely to accelerate.

This will open new avenues for storytelling that are not only engaging but also have the potential to reach a wider audience.

AR and VR represent the future of data storytelling in Tanzania. By providing immersive and interactive experiences, these technologies can help journalists create more compelling narratives that resonate with their audiences. 

As the digital landscape continues to evolve, those who embrace these technologies will be at the forefront of transforming how stories are told and experienced in Tanzania. 

In today’s data-driven world, the ability to transform numbers into compelling stories is a superpower. Nukta Africa, a pioneer in digital media and technology, is empowering Tanzanian professionals to harness this potential. 

Before the year's end, the company based in Dar es Salaam is set to offer a series of courses designed to equip data analysts, monitoring and evaluation experts, researchers, public relation and communication specialists, and marketers with the essential skills to thrive in the digital age.

Imagine turning a complex spreadsheet into a narrative that captivates your audience or using data to craft persuasive communication campaigns. These are the skills Nukta Africa is set to impart. Their curriculum delves deep into the art and science of data storytelling, teaching participants how to extract meaningful insights from numbers and present them in a way that resonates. For those on the frontline of communication, the courses on fact-checking and data-driven decision-making will be invaluable tools in combating misinformation and ensuring that every message is backed by solid evidence.

But it’s not just about data. Effective communication is as much about the art of storytelling as it is about the science of numbers. Nukta Africa recognizes this and offers courses in narrative and multimedia storytelling to help professionals create engaging content that leaves a lasting impact. From crafting compelling narratives to producing visually appearing multimedia pieces, these courses will equip participants with the skills to connect with their audience on a deeper level.

Understanding the digital landscape is crucial for success in today's market. Nukta Africa's digital marketing course will provide participants with the knowledge and tools to navigate the complexities of the online world. From search engine optimization (SEO) to social media marketing, participants will learn how to build a strong online presence and drive results.

Nukta Africa recognizes the power of success stories. Their course on "How to Harvest Success Stories" will teach professionals how to identify, develop, and share inspiring narratives that showcase impact and achievements.

Whether you're looking to enhance your data analysis skills, become a more effective storyteller, or master the art of digital marketing, Nukta Africa's courses offer a pathway to professional growth. Don't miss this opportunity to unlock your full potential.

For  course enrollment information, use this email: [email protected] or call +255677088088.

In a world where technology has advanced rapidly, the spread of misinformation, disinformation, and mal-information has become alarmingly common.

This environment poses a significant challenge for journalists, particularly local and corporate journalists who may not have acquired or are at the infancy stage of acquiring fact-checking skills.

In-depth training in fact-checking can make a profound impact, equipping these journalists with the tools they need to navigate and combat false information effectively.

We explore how such training transforms journalism, particularly for those who are most vulnerable to the perils of misinformation.

In the digital age, false information spreads quickly and widely, often faster than the truth. For local and corporate journalists, the pressure to report on hot and trendy news can lead to the unintentional dissemination of inaccurate information.

Without proper fact-checking skills, these journalists are at a greater risk of falling into the traps of misinformation, disinformation, and mal-information.

Impact of Fact-Checking Training

In-depth fact-checking training enhances the accuracy and credibility of journalists' reports.

Local journalists, who are often seen as the most trusted sources of information within their communities, benefit immensely from being able to verify information thoroughly. This not only bolsters their credibility but also strengthens public trust in their reporting.

Training provides journalists with the knowledge and confidence to question sources and verify claims.

Corporate journalists, who deal with high-stakes information that can affect stock markets and corporate reputations, gain the ability to discern reliable information from falsehoods, reducing the risk of costly errors.

The rapid pace of technological advancement means that new tools and platforms for spreading false information are constantly emerging. Fact-checking training keeps journalists up-to-date with the latest verification tools and techniques, enabling them to adapt to new challenges effectively.

Training instills a strong sense of ethical responsibility in journalists. Understanding the consequences of spreading false information, journalists become more committed to upholding the highest standards of accuracy and integrity in their reporting.

Real-World Examples of Impact

In regions where misinformation about public health, politics, or local events is rampant, trained journalists can play a crucial role in setting the record straight. For instance, during the COVID-19 pandemic, journalists who had received fact-checking training were able to debunk myths and provide accurate health information, thereby protecting their communities.

In the corporate world, where misinformation can lead to financial losses and reputational damage, trained journalists help safeguard their organizations.

By thoroughly fact-checking press releases, financial reports, and industry news, these journalists ensure that their organizations' communications are trustworthy and reliable.

Essential Fact-Checking Skills

1. Source verification:

Journalists learn to evaluate the credibility of their sources. This includes checking the credentials and background of individuals and organizations, and cross-referencing information with multiple reputable sources.

2. Data cross-referencing:

Training teaches journalists how to cross-reference data from different sources. This skill is crucial for identifying inconsistencies and ensuring that the information is accurate.

3. Use of Verification Tools:

Journalists become proficient in using a variety of verification tools, such as Google Reverse Image Search for checking the authenticity of images, and specialized databases for verifying facts and figures.

4. Critical Analysis:

Fact-checking training enhances journalists' critical thinking skills, enabling them to question the plausibility of claims, identify logical fallacies, and recognize bias.

In-depth fact-checking training has a transformative impact on journalists, particularly those who are local or corporate and may not have previously had access to such training.

By improving accuracy, credibility, and ethical standards, and by empowering journalists to adapt to technological advancements, fact-checking skills are essential in the modern media landscape.

As misinformation, disinformation, and mal-information continue to challenge the integrity of news, the role of well-trained journalists becomes increasingly vital in upholding the truth and maintaining public trust.

The Rise of Podcasting in Tanzanian Journalism

Podcasting is revolutionizing journalism in Tanzania, offering an innovative way to engage audiences with compelling audio content.

As internet access expands and mobile technology becomes more prevalent, podcasts provide a versatile platform for storytelling and news dissemination. This new medium is transforming Tanzanian journalism by providing fresh, dynamic ways to reach the public.

Podcasts are easily accessible through smartphones, which are increasingly common in Tanzania. This convenience allows people to listen to news and stories at their own convenience, whether commuting, working, or relaxing at home.

The on-demand nature of podcasts fits seamlessly into the daily routines of modern listeners.

Podcast excels in delivering engaging, in-depth storytelling that goes beyond the surface. The ability to convey emotion and nuance through voice makes stories more relatable and impactful. This aspect of podcasting helps in creating a stronger connection with the audience.

Podcasts allow for a wide range of topics and perspectives, often highlighting voices and issues that might not receive attention in traditional media. This diversity enriches the media landscape, giving a platform to underrepresented communities and addressing relevant social, cultural, and political issues.

                                                                                                                                                                                                                                     Compared to traditional broadcasting, podcasting is relatively inexpensive. With minimal investment in equipment and software, journalists can produce high-quality content.

This cost-effectiveness makes podcasting an attractive option for both independent journalists and established media outlets.

There are several popular podcasts emerging from Tanzania. If you're interested in social and political commentary, Nchini Tanzania offers in-depth analysis and discussions on these issues. For a cultural immersion, Hadithi Hadithi blends traditional and modern storytelling, exploring Tanzanian folklore, history, and contemporary experiences. Dig It with Imani explores discussions in this Digital Era divulging into all factors step by step at what can attain digital inclusion for all. Men's issues, mental health, and societal expectations surrounding masculinity are all explored in Men The Podcast. Finally, for those seeking data journalism and in-depth analysis of Tanzanian current affairs, Nukta The Podcast on Spotify is a great choice.

Essential Podcasting Skills for Tanzanian Journalists

To produce compelling and professional podcasts, Tanzanian journalists should focus on developing specific skills:

1. Storytelling

Crafting a compelling narrative is crucial. Journalists should focus on clear, engaging, and well-structured stories that resonate with listeners.

2.    Interview techniques

Conducting effective interviews is a key component of many podcasts. Journalists should practice asking insightful questions and listening actively to guide the conversation naturally.

3.    Audio editing

Proficiency in audio editing software is essential. Tools like Audacity, GarageBand, and Adobe Audition allow journalists to edit recordings, add effects, and produce polished episodes.

4.    Research and Fact-Checking

Thorough research and fact-checking are fundamental to maintaining credibility. Journalists must ensure that their content is accurate, reliable, and well-sourced.

5.    Marketing and Promotion

Understanding how to market and promote podcasts is vital for reaching a broader audience. This includes leveraging social media, collaborating with influencers, and optimizing podcast listings on platforms like Spotify and Apple Podcasts.

Recommended Equipment for Tanzanian Journalists

Microphones. A good quality microphone is the cornerstone of podcast production. USB microphones like the Blue Yeti or XLR microphones like the Audio Technica ATR2100x are popular choices for their sound quality and affordability.

Headphones. Reliable headphones are necessary for monitoring recordings and editing. Over-ear headphones like the Sony MDR7506 offer excellent sound quality and comfort.

Recording Software. Software like Audacity (Free), Adobe Audition (paid), or GarageBand (free for Mac users) are essential for recording and editing podcasts.

Pop Filter. A pop filter helps reduce plosive sounds (like “p” and “b” sounds) and improves recording quality. They are inexpensive and easy to use.

Audio Interface. For those using XLR microphones, an audio interface like the Focusrite Scarlett 2i2 ensures high-quality audio input and output.

Podcasts are reshaping journalism in Tanzania by offering a flexible, engaging, and cost-effective medium for news and storytelling.

As Tanzanian journalists embrace this platform, they have the opportunity to connect with audiences in new and meaningful ways.

By developing essential podcasting skills and utilizing the right equipment, journalists can produce content that not only informs but also captivates and inspires their listeners.

The future of Tanzanian journalism is bright, and podcasts are poised to play a pivotal role in shaping it.

Right after joining on social media you are probably wondering “What’s next” or perhaps you have been using them for some time, but you found difficulty knowing the basics of how to create or maintain your official status on social media.

By official status, I mean a kind of status that someone has in a career or wants to get into a career that will help him or her achieve more.

Due to technological advancement, now it is very easy for someone to define you through your social media activities, by what you post, write and most importantly people you engage with. Any misbehaviour on social media may cost you a job, a tender or any opportunity that is not worth losing.

For that case it is very important for you to build your official status on social media based on what you want people to identify you with. This task is for everyone who wants to engage and maximise the potential of social media online while protecting his or her reputation mostly work related.

I will share some basic tips here that can help in building your official status on social media such as Facebook, Twitter, LinkedIn, Whatsapp as follows:-

Let your picture introduce you

Create your profile picture that gives someone sees or visits the page a positive impression about you and your work or profession. Put a decent portrait picture that is appealing to someone to know more about who you are and what you do. Putting pictures that are not decent in terms of appearance and dressing will be the first thing to destroy your official status.

Create a short description or bio of yourself

How do you want to be identified? This may briefly include what you do, what you like to do and any other personal information that you as an individual would prefer to people to identify you with. Since everyone has his or her own data privacy guidelines, decide yourself what should be public to advance your profile and what should not.

Search for people of your potential

Start using the social media ‘Search’ feature to find professionals within your field of interest. You may start with those working with brands or organisations you trust and admire, and in cities or regions of interest to you. Don’t be afraid to invite persons in positions of influence within your field of interest to connect. With this, you have made the first major step towards effectively networking on social media accounts. Linkedin works better in this aspect.

Network

You may notice that experts, some of whom you may already be connected with, are posting content regularly. Leave thoughtful comments and share their posts that bring interactivity and help you engage with lots of people of your interest. However, you need to be careful on what you comment and topics that you are contributing.

By doing so, you are well on your way to a more rewarding networking experience on social media and a huge possibility of creating well your official status.

Imagine this: you're chasing a lead on a critical story, the clock is ticking, and you need to sift through a mountain of information, conduct secure interviews, and craft a narrative that resonates. This isn't magic; it's a day in the life of a journalist.

Behind the captivating headlines and insightful articles, lies the journalist's toolkit. This collection of digital and traditional tools empowers them to navigate the ever-evolving world of information gathering, allowing them to research meticulously, communicate effectively, and ultimately, tell compelling stories that hold power and influence.

This article delves into some of the fundamental tools that equip journalists to excel in their vital role as watchdogs, truth-seekers, and storytellers.

The cornerstone of any good story is a solid foundation built on meticulous research. Here's where some key tools come into play:

Digital Note-Taking Powerhouses

Gone are the days of overflowing notebooks. Applications like Evernote and OneNote offer a digital haven to capture fleeting ideas, meticulously organize interview notes, and compile research findings. These apps allow for easy categorization, tagging, and even voice recording, transforming research into a streamlined and efficient process.
 

Advanced Web Sleuthing

The internet is a vast library, but journalists need to be master librarians, adept at navigating its labyrinthine shelves. Mastering Google Search with its diverse operators and filters helps them unearth the most relevant and credible sources. Techniques like using quotation marks for specific phrases, employing "site: " searches to explore specific websites, and utilizing "filetype: " searches to find PDFs or other document formats can significantly enhance research capabilities.

Fact-Checking Champions

In today's age of misinformation, verifying facts is paramount. Websites like Pesa Check, Nukta Fakti, Africa Check, Snopes and PolitiFact offer journalists a valuable resource to debunk myths and ensure the accuracy of their reporting.

Data Journalism Mavens

The world is awash in data, and journalists are increasingly using it to tell powerful stories. Tools like Google's Data Studio and Tableau allow them to analyze datasets, create insightful visualizations, and uncover hidden patterns within the data.

The journalist's toolkit is not static. It's a dynamic ecosystem that adapts and expands alongside the ever-changing media landscape. 

By wielding these tools effectively, journalists can continue to be the vital link between the public and the truth, holding powerful institutions accountable, and ultimately, shaping the world around us. Their dedication to meticulous research, secure communication, and compelling storytelling ensures that the stories that matter most are heard.

In today's rapidly evolving media landscape, traditional newsrooms face the constant challenge of staying relevant while maintaining financial sustainability.

Amidst this dynamic environment, data journalism emerges as a powerful tool not only for storytelling but also for bolstering the business viability of news organizations.

In this blog, we'll explore how data journalism contributes to newsroom sustainability, offering unique stories that set them apart in the crowded media market, and how investing in data training can yield significant returns over time.

In an era inundated with information, audiences crave content that stands out and provides deeper insights.

Data journalism accomplishes just that by transforming raw data into compelling narratives, shedding light on complex issues, and uncovering trends that traditional reporting might miss.

By leveraging data analysis, visualization techniques, and storytelling prowess, newsrooms can produce content that not only informs but also captivates their audience by enabling newsrooms to unearth stories that differentiate them from competitors.

Whether it's analyzing government datasets to expose corruption or utilizing machine learning algorithms to predict social trends, data journalism offers a unique lens through which to interpret the world.

In an age of information overload, audiences are drawn to content that provides depth and insight. Data-driven stories have the power to engage readers on a profound level, encouraging them to interact with the data and draw their conclusions. This heightened engagement translates into increased traffic, longer time spent on site, and ultimately, greater revenue opportunities for news organizations.

Transparency and credibility are paramount in journalism. By grounding their stories in data and providing transparent methodologies, newsrooms can enhance trust with their audience. In an era of misinformation, this trust becomes a valuable asset, fostering reader loyalty and long-term sustainability.

Investing in Data Training: A Strategic Imperative

While the benefits of data journalism are clear, realizing its full potential requires investment in training and infrastructure.

Data trainers play a pivotal role in equipping journalists with the skills and tools necessary to harness the power of data effectively. While the initial investment may seem daunting, the long-term returns justify the expenditure through:

Data-trained journalists can work more efficiently, gathering, analyzing, and interpreting data in a fraction of the time it would take traditional methods. This increased efficiency translates into cost savings and allows newsrooms to allocate resources more strategically.

Data journalism has the potential to reach a broader audience by transcending language barriers and cultural divides. Through interactive visualizations and multimedia storytelling, data-driven stories can resonate with audiences around the globe, expanding the reach and influence of news organizations.

Beyond driving traffic and engagement, data journalism opens up new monetization opportunities for newsrooms. From sponsored data projects to premium data subscriptions, organizations can leverage their expertise in data analysis to generate additional revenue streams and diversify their income sources.

In an increasingly competitive media landscape, data journalism emerges as a powerful tool for newsroom sustainability.

By producing compelling stories that differentiate them from competitors and investing in data training, news organizations can not only survive but thrive in the digital age.

As audiences demand more depth, insight, and transparency, data journalism offers a pathway to relevance, credibility, and long-term success. Embracing this transformative approach is not just a strategic imperative but a business imperative for newsrooms looking to secure their future in an ever-changing world.

In today’s fast-paced digital age, information is power. However, for many ordinary citizens, particularly those who are illiterate or have limited educational backgrounds, accessing and understanding complex data can be a daunting task.

This is where data journalism steps in, bridging the gap between raw data and the public by presenting information in an accessible and understandable manner.

By simplifying data, data journalism can play a crucial role in transforming lives and improving standards of living.

Understanding Data Journalism

Data journalism involves collecting, analyzing, and presenting data in a way that tells a  compelling story. It often uses visual aids such as infographics, charts, and maps to make the information easily digestible. For those who might struggle with traditional text-heavy news formats, these visual representations can be particularly impactful.

One of the primary benefits of data journalism is its ability to make complex information accessible to everyone. For instance, consider a local news outlet that uses data journalism to report on water quality in different neighborhoods. By translating scientific data into simple, visual maps showing contamination levels, residents can quickly understand which areas are safe and which are not.

This information can empower them to make necessary precautions, such as boiling water before use or advocating for cleaner water supplies.

Education and Awareness

Data journalism also plays a vital role in education and awareness. For example, an infographic about the benefits of vaccination can visually explain how vaccines work, their effectiveness, and the risks of not vaccinating.

This is particularly useful in regions with low illiteracy rates, where traditional health campaigns might fail to reach the most vulnerable populations. By using simple visuals and clear data, data journalism can combat misinformation and promote healthier communities.

Economic Empowerment

Economic data presented through data journalism can help ordinary citizens make better financial decisions.

Consider a community where local journalists create a simple, visual guide on managing household budgets or understanding interest rates. By breaking down complex economic concepts into easy-to-understand infographics, residents can learn how to save, invest, and avoid debt. 

Such knowledge is invaluable in helping individuals improve their financial stability and overall quality of life.

Civic Engagement

Moreover, data journalism fosters civic engagement by making government data more transparent and accessible. For instance, a data-driven report on how local tax shillings are spent can help residents understand where their money is going and hold their representatives accountable.

When citizens are informed about government spending, infrastructure projects, or public services, they are more likely to participate in community meetings, vote, and advocate for changes that directly impact their lives.

In many developing regions, agriculture is the primary source of livelihood. Data journalism can revolutionize this sector by providing farmers with crucial information. For example, a local newspaper might publish a series of data-driven articles on crop prices, weather patterns, and best farming patterns. 

By using simple charts and illustrations, even those with limited literacy can grasp the information. This knowledge can help farmers decide what crops to plant, when to plant them, and how to maximize their yields, ultimately improving their incomes and living standards.

Data journalism can also enhance health and safety. 

For instance, during a disease outbreak, timely and clear data presentation can guide citizens on safe practices and symptoms to watch for. 

Similarly, data-driven reports on traffic accidents can highlight dangerous areas, prompting local authorities to take actions and residents to be more cautious.

Data journalism holds immense potential to transform the lives of ordinary and illiterate citizens. By simplifying complex data and presenting it in an accessible manner, data journalism can educate, empower, and engage communities. 

Whether it is through improving public health, fostering economic stability, or enhancing civic participation, the impact of data journalism is profound. As we continue to advance in the digital age, ensuring that information is accessible to all will be the key to building a more informed and equitable society.

In the age of information overload, distinguishing between fact and fiction has become increasingly challenging. 

Misinformation, disinformation, and fake news proliferate across various media platforms, blurring the lines of truth and reality. 

In such a landscape, data journalism emerges as a beacon of transparency and accuracy. At its core lies the indispensable tool of fact-checking.

Fact-checking, once relegated to the sidelines of journalism, has not stepped into the spotlight as an essential practice in the realm of data journalism. It serves as a shield against the onslaught of misinformation. It ensures that the stories we consume are grounded in truth and supported by evidence. 

Let’s delve into why fact-checking has become a cornerstone of data journalism and how it’s shaping the future of news reporting.

The Rise of Data Journalism

Data journalism represents a paradigm shift in the way news is gathered, analyzed, and presented. 

It harnesses the power of data to uncover hidden patterns, investigate complex issues, and provide audiences with deeper insights into the stories that matter. 

From interactive visualizations to in-depth investigative reports, data journalism empowers journalists to go beyond the surface and delve into the heart of a story.

The Importance of Fact-Checking

At the heart of data journalism lies a commitment to accuracy and integrity. While data can be a powerful tool for storytelling, its interpretation is not immune to bias or manipulation. 

Fact-checking serves as a safeguard against inaccuracies. It ensures that the conclusions drawn from data analysis are sound and reliable.

In an era where misinformation spreads like wildfire, fact-checking takes on added significance. It provides journalists with the means to verify claims, debunk falsehoods, and hold those in positions of power accountable. 

By scrutinizing the data behind news stories, fact-checkers help maintain the public’s trust in the media and safeguard the integrity of democratic discourse.

Fact-Checking Tools and Techniques

Fact-checking in data journalism relies on a combination of tools and techniques to verify the accuracy of information. 

From conducting background research to cross-referencing multiple sources, fact-checkers employ a rigorous approach to ensure that their findings are robust and credible.

Furthermore, advancements in technology have facilitated the development of automated fact-checking tools. Such tools can analyze large volumes of data in real-time. 

Fact-checking tools can also leverage machine learning algorithms to detect patterns of misinformation and flag dubious claims for further investigation.

The Impact of Fact-Checking on Journalism

The integration of fact-checking into data journalism has profound implications for the future of news reporting. 

By holding information accountable to the highest standards of accuracy and transparency, fact-checkers play a pivotal role in shaping public discourse and fostering a more informed citizenry.

Moreover, fact-checking serves as a bulwark against the erosion of trust in the media. 

In an era where trust in traditional institutions is on the decline, fact-checkers serve as guardians of truth. They help rebuild the bridges of credibility between journalists and their audiences.

Fact-checking is not merely a trend in journalism. It is a fundamental pillar of democratic society. 

As data journalism continues to evolve and expand its reach, the need for rigorous fact-checking will only grow more pronounced. 

By upholding the principles of accuracy, transparency, and accountability, fact-checkers ensure that the stories we consume are grounded in truth. Such stories also empower us to make informed decisions about the world around us. 

In an age of uncertainty, fact-checking remains our steadfast ally in the pursuit of truth and justice.

In today’s digital age, where images and videos flood our screens at every turn, discerning the truth from falsehood has become a paramount challenge for journalists. 

From social media feeds to news reports, visual content shapes our understanding of the world. 

However, as misinformation and manipulated media continue to proliferate, the demand for reliable fact-checking tools become increasingly urgent. 

Photo and video geolocation emerged as a cutting edge technique in combating such trends. It revolutionizes the field of modern journalism.

The Challenge of Authenticity

Visual content has become the currency of the digital realm. Images and videos have the power to captivate, inform, and persuade audiences like never before. 

However, this proliferation of visual media has also given rise to a host of challenges. One of the challenges includes the spread of misleading or doctored content.

In this landscape, journalists face the daunting task of verifying the authenticity and context of visual material. 

Without reliable tools and techniques, they risk unwittingly amplifying misinformation and eroding public trust in the media.

Geolocation: Unveiling the Truth

Photo and video geolocation emerges as a powerful ally in the fight against misinformation. 

By leveraging metadata embedded with digital files, journalists can pinpoint the exact location where an image or video was captures. 

This process involves extracting GPS coordinates, timestamps, and other relevant information to verify the authenticity of visual content.

Geolocation not only provides valuable context but also serves as a litmus test for the veracity of a story. 

By corroborating the location of an event with eyewitness accounts and other sources, journalists can establish a more comprehensive understanding of the events depicted in visual media.

Applications of Fact-Checking

Photo and video geolocation find myriad applications in the realm of fact-checking. 

Whether debunking viral hoaxes or verifying the authenticity of user-generated content, geolocation serves as a crucial tool for separating fact from fiction.

For example, during times of conflict or crisis, journalists can use geolocation to verify the location and timing of key events. This enables them to provide audiences with accurate and reliable information amidst the chaos of misinformation.

Challenges and Limitations

While photo and video geolocation offer tremendous potential, they are not without their challenges and limitations. 

Geolocation relies on the availability of metadata within digital files, which can be stripped or manipulated by malicious actors. 

Moreover, the process of geolocation requires specialized skills and resources. They make it inaccessible to all but the most well-equipped news organizations.

The Future of Journalism

Despite these challenges, photo and video geolocation represent a significant step forward in the quest for truth and transparency in journalism. 

As technology continues to advance, so too will the capabilities of geolocation tools. They enable journalists to more effectively verify visual content and hold the powerful to account.

In an era where the line between reality and fiction is increasingly blurred, photo and video geolocation is important. They offer a beacon of hope for those committed to upholding the principles of accuracy, integrity, and accountability in the media. 

By harnessing the power of geolocation, journalists can shine a light on the truth and empower audiences to make informed decisions about the world around them.

I, John Paul Francis, was born and raised in Dar es Salaam, Tanzania, where I found my passion in numbers and analysis at an early age.

Throughout my academic journey, I demonstrated a keen aptitude for mathematics and statistics. 

I pursued a Bachelor’s degree in Official Statistics at Eastern Africa Statistical Training Centre (EASTC). Upon graduation, I was awarded First Class honors.

Outside my academic life, I actively participated in various research projects. One of the projects was the case study on the major sources of cooking energy in Tanzania done in 2012.

Over the years, I performed internships with several organizations. One of them was SIKIKA dealing with health issues in Tanzania. I joined the faculty which provides hands-on experience with data analysis.

I also worked with Tanzania National Bureau of Statistics (NBS) on several occasions. My duties involved training data collectors, supervising them as well as engaging in data collection and data entry.

I recently joined Nukta Africa, a digital media and technology company, improving people’s lives through data, content and technology. It is based in Dar es Salaam, Tanzania.

Why Nukta Africa?

Joining Nukta Africa was my strategic move. I decided to become a Data Fellow at Nukta Africa to further enhance my skills in data journalism, and contribute to the production of digital and data-driven new stories.

My aspiration was to become a successful data journalist in Tanzania, and Nukta Africa was the perfect platform to achieve this goal.

Introduced to the company by a relative, I was inspired by the impactful work they are doing in the field of digital media and data-driven storytelling.

Skills Gained

In just one month at Nukta Africa, I have acquired a myriad of skills that have aligned with my aspirations and goals.

With the help of various training sessions, I immersed myself in various departments. I learnt how to design and disseminate newsletters using tools like Canva and Mailchimp.

I also learnt how to perform fact-checking on news displayed across various social media platforms and websites.

Training on data journalism has also helped me uncover hidden stories from data. I learnt the basics of data journalism from data sourcing until data-driven storytelling, and applied them in my work at Nukta Africa.

Daily activities and experience

My daily tasks include compiling and sharing data on forex rates and food crop prices. With such data, new and insightful stories are being produced.

I also gained experience by writing data-driven stories. I covered a story concerning appreciation of the Dollar against the Tanzania shilling. I also covered a story concerning the launching of new hydroelectric power plants in the country.

I am also involved in publishing blogs on topics relevant to data journalism for Kozica, our company’s digital e-learning platform for journalism and communication. 

Future plans and advice

Looking ahead, I am committed to continuous learning and growth at Nukta Africa. With my statistics expertise, I believe I will add value to the company in producing insightful and impactful digital news stories.

To fellow youth looking to unleash their potential, I would advise three important things. First, they should embrace opportunities for learning and skill development. Secondly, they should seek mentorship from experienced professionals. Last, they should remain persistent in the pursuit of their goals. 

With dedication and determination, anything is possible.

As data-driven journalism continues to gain prominence, the importance of ethical considerations cannot be overstated. Data journalists must adhere to ethical standards to maintain the integrity and credibility of their work.

The role of ethics in data journalism:

Ethical considerations encompass various aspects from data collection and analysis to interpretation and presentation. It’s crucial to ensure accuracy, transparency, and fairness throughout the journalistic process.

Key ethical principles for data journalists:

1. Transparency: 

Clearly disclosed data sources, methodologies, and any potential biases to provide readers with a comprehensive understanding of the story.

1. Accountability: 

Take responsibility for the accuracy and reliability of the data and conclusions presented, correcting any errors promptly.

1. Privacy: 

Respect individual’s privacy rights by anonymizing sensitive data and obtaining proper consent when necessary.

Benefits of Ethical Data Journalism:

• Trustworthiness:

Adhering to ethical standards and enhances the credibility of journalists and statisticians, fostering trust with readers and stakeholders.

• Impactful Storytelling:

Ethical data journalism promotes accurate and balanced reporting, enabling journalists to uncover meaningful insights that drive positive change.

Integrating ethical considerations into data journalism practices is essential for upholding the profession’s integrity and relevance in today’s data-driven landscape. By prioritizing transparency, accountability, and privacy, statisticians and data journalists can produce impactful stories that inform, educate, and inspire action.

A few kilometres from Ifakara town, Isidory Matandula, is outside their local radio station practicing how to use a smartphone to film biodiversity content.

Unlike in normal usage of his smartphone, Isidory, the Chief Editor of Pambazuko FM, is filming details of a small maize farm near their radio station for a story. The farm he is filming is one of the few in town that has been planted with trees to conserve the area.

Pambazuko FM, where Isidory and his three other fellow trainees are working, is one of the eight local media located near or along three wildlife corridors of Nyerere Selous-Udzungwa, Kwakuchinja and Amani-Nilo that are currently undergoing digital transformation mentorship by Nukta Africa.

The training and mentorship program to report quality biodiversity conservation stories is funded by the American People through USAID Tuhifadhi Maliasili Activity.

This biodiversity reporting project for 15 local media began last August and will end in July 2024, benefiting 45 journalists and producers and 15 editors.

Other seven local media under digital transformation mentorship are Babati-based Manyara FM, Orkenerei FM in Simanjiro, Arusha Press Club Blog. Others are Korogwe FM, Pangani FM, Coast Region Press Club Blog and Radio Ukweli FM in Morogoro.

At Pambazuko FM, journalists and editors from Ifakara-based local radio have been trained and mentored on how to build a strong digital desk for biodiversity content, establish cloud database of biodiversity sources and ways to engage audiences online. They have also learned social media management, investigative journalism and data journalism application in biodiversity conservation.

With training and mentorship from Nukta Africa’s mentors, Pambazuko FM has aired at least 10 stories on biodiversity conservation in their radio station and is now determined to publish more such content online.

Isidory said they have established an online TV channel on YouTube dubbed Pambazuko TV where it has started publishing biodiversity content and they are now busy updating their social media pages. The team is formalising all digital platforms and Nukta Africa is developing their first news website as part of the project activities.

The team has made promo videos featuring Isidory and other mentees inviting their audience and sources to follow and engage their digital platforms or share story tips including biodiversity stories.

Kilombero district, where Pambazuko FM is based, is one of the areas in Tanzania rich in biodiversity as it hosts Udzungwa Mountains National Park, Kilombero Game Reserve and dozens of forest reserves.

The district is also a home to a wildlife corridor called Nyerere Selous — Udzungwa where the government in partnership with conservation stakeholders such as STEP and Reforest Africa have worked hard to remove human activities and restore the area.

“This training and mentorship is very good and it has come at the right time. Our task is to produce more multimedia biodiversity content for radio and our digital platforms…our audience will really love the transformation,” Katalina Liombechi, Pambazuko FM journalist said after a two-day in-person training session held at their radio station. The session was facilitated by Nukta Africa’s Chief Executive Officer, Nuzulack Dausen.

Dausen said Pambazuko FM has the power to influence its audience on biodiversity conservation because it is one of the most trusted local media in Morogoro. The radio station has been broadcasting in the area for more than 15 years.

“The management and trainees have shown great commitment on biodiversity conservation reporting and digital transformation…if this interest continues, it will help influence positive behavior of the public in protecting biodiversity,” Dausen said.

In today’s digital age, storytelling has evolved beyond traditional text-based narratives. Data visualization has emerged as a powerful tool for journalists and statisticians to convey complex information in an engaging and accessible manner.

Why data visualization matters:

Data visualization transforms raw data into visual representations, such as charts, graphs, and infographics, making it easier for readers to understand and interpret complex datasets. This approach not only enhances comprehension but also captivates audiences, encouraging them to delve deeper into the story.

How statisticians and data journalists can utilize data visualization:

1. Interactive Dashboards: 

Create Interactive dashboards that allow readers to explore data dynamically, providing them with personalized insights.

1. Infographics:

Design visually appealing infographics to summarize key findings and trends, making the information more digestible and shareable on social media platforms.

Benefits:

• Improved Engagement: 

Visual storytelling captures the reader's attention and encourages them to interact with the content.

• Enhanced Understanding:

Visual representations simplify complex concepts, making data-driven stories more accessible to a broader audience.

Embracing data visualization can revolutionize journalism by making it more engaging, informative, and accessible. By incorporating visual elements into their storytelling, statisticians and data journalists can elevate the quality of their work and foster a deeper connection with their audience.

We've all seen it: the outrageously funny meme, the perfectly curated vacation pic, the heated celebrity feud. These are the types of content that dominate social media feeds, leaving many to wonder - does high-quality news even have a shot at engagement?

The answer, like most things on the internet, is complicated. High-quality journalism, with its focus on accuracy, depth, and context, might seem inherently unsuited for the fast-paced, bite-sized world of social media. However, there's a strong argument to be made that good news can thrive online.

Firstly, quality content builds trust. In a landscape rife with misinformation, users are increasingly seeking reliable sources. A news organization with a reputation for thorough reporting can establish itself as a beacon of truth, attracting an audience hungry for facts, not just fleeting entertainment.

Secondly, well-presented news can be engaging. Compelling visuals, infographics, and even well-crafted headlines can grab attention and spark interest.

Here's the catch: engagement isn't just about likes and shares.  High-quality news can foster meaningful discussions.  Imagine a social media post about a new scientific discovery, prompting comments and questions that delve deeper into the topic. This kind of exchange is a win for both the news outlet (increased brand awareness) and the audience (deeper understanding).

Of course, there are challenges. Social media algorithms often favor sensational content over in-depth analysis. But this doesn't mean quality journalism has to lose. Understanding the specific platform and its audience is key.  Tailoring content to each platform's strengths - concise videos for Twitter, interactive polls for Instagram -  can help bridge the gap between serious news and social media engagement.

Ultimately, the fight for attention on social media is a battle for eyeballs. But high-quality news doesn't have to resort to clickbait tactics to win. By harnessing the power of clear presentation, fostering discussion, and adapting to the platforms themselves, good journalism can carve out a valuable space in the ever-scrolling social media landscape.

Journalists rely on credible sources to craft compelling stories. But academic research, a treasure trove of valuable information, often resides behind paywalls. Fear not, enterprising reporters! 

There are several ways to access this knowledge for free, allowing you to build a strong foundation for your next piece.

Public Libraries: A Wealth of Resources

Your local library card might be more powerful than you think. Many public libraries subscribe to academic databases, granting patrons access to a vast collection of peer-reviewed journals and articles. Check your library's website or inquire with a librarian to discover the available resources. Additionally, some libraries allow remote access to these databases, enabling research from the comfort of your own home.

Open Access: A Movement for Free Knowledge

The Open Access (OA) movement advocates for the free and unrestricted online access to academic research. Numerous scholarly journals adhere to this principle, publishing their content for public consumption. Directories like the Directory of Open Access Journals (DOAJ) help you locate reputable OA publications relevant to your topic. While some OA journals might be newer or less established than traditional publications, they still offer valuable insights and adhere to rigorous review processes.

Leveraging Author Expertise

Reaching out directly to researchers can be a fruitful strategy. Many academics maintain public profiles or institutional websites listing their publications. A polite email expressing your interest in their work and requesting a copy of their research paper can often yield positive results. Researchers are usually happy to share their work with journalists, especially if it helps disseminate their findings to a wider audience.

Free Tools and Extensions: Your Research Allies

Technology can be a journalist's best friend. Browser extensions like Unpaywall can scour the web for free versions of academic articles you might otherwise have trouble accessing. These tools tap into repositories like institutional archives and open access databases, increasing your chances of finding the information you need.

Following the Money Trail: Society Publications

Professional societies often publish high-quality, peer-reviewed journals in specific fields. Some of these journals offer free access to members of the public, while others might provide a limited number of free articles each month. Exploring the websites of relevant societies in your area of interest could unlock valuable research resources without breaking the bank.

Staying Alert with Research Updates

Many universities and research institutions maintain online platforms dedicated to showcasing their latest research findings. Subscribe to email alerts from these platforms to stay up-to-date with new developments in your field. Additionally, signing up for newsletters from organizations that promote research in specific areas can keep you informed about the latest publications.

By employing these free strategies, journalists can access the wealth of knowledge locked away in academic research. Remember, critical evaluation remains crucial. Assess the credibility of the source, the research methodology employed, and the author's expertise before incorporating the information into your work. With a bit of digging and these free tools at our disposal, you can ensure your reporting is well-informed and impactful.

Data journalists – the detectives of the digital age – unearth stories hidden within the vast realms of information. But where exactly do they find this data? 

It's not all about dusty spreadsheets locked away in government offices! Let's delve into the fascinating world of data sources that fuel these insightful narratives.

Government Treasure Troves

Open data portals are a goldmine for data journalists. Governments are increasingly making datasets publicly available, encompassing everything from demographics and health statistics to crime rates and environmental data. This allows journalists to analyze trends, identify disparities, and hold authorities accountable.

Academic Gems

University research often yields valuable data sets. Peer-reviewed journals frequently publish findings accompanied by meticulously collected data. By sifting through these publications, data journalists can uncover fresh perspectives and support their narratives with academic rigor.

Crowdsourcing the Story

The power of the crowd can't be ignored. Citizen science initiatives gather data on everything from air quality to bird migration. Data journalists can tap into this collective knowledge to explore environmental issues, public health concerns, and even social trends.

Freedom of Information Acts

Public records requests, often enabled by Freedom of Information Acts, are powerful tools. Journalists can request data from local governments, public institutions, and even private companies with a public interest justification. This process can unearth hidden details about spending patterns, environmental violations, or public service performance.

Social Media: A Double-Edged Sword

Social media platforms generate a constant stream of data, reflecting public sentiment and online behavior. Data journalists can leverage this information, using sentiment analysis tools to gauge public opinion on current events or analyzing location data to understand protest movements. However, it's crucial to be mindful of potential biases and ensure data accuracy.

Corporate Data (with Caution)

Companies often collect vast amounts of data on consumer behavior, market trends, and even employee performance. While accessing this data can be challenging, journalists can sometimes obtain it through leaks, whistleblower disclosures, or even creative data scraping techniques (always adhering to ethical and legal boundaries).

The Human Touch

Data is powerful, but it's the human stories that truly resonate. Data journalists often conduct interviews with experts, community members, and those directly impacted by the data they analyze. This qualitative data breathes life into the numbers, adding context and emotional weight to the narrative.

A data journalist's success lies in their ability to think creatively and explore diverse data sources. 

By combining official statistics with academic research, citizen science data, and the voices of everyday people, data journalists paint a multifaceted picture, empowering readers to understand the world around them in a whole new light. 

So, the next time you encounter a data-driven story, remember the tireless efforts behind it – the data detectives who unearth the hidden truths waiting to be told.

Technology has disrupted the media industry in a big way. It has changed how we gather information, process them and disseminate to our target audience.

For a journalist or newsroom to survive in this era, it has to invest in the emerging media technologies because news consumption behavior has been highly influenced by this digital disruption.

The investment a journalist or newsroom should make ranges from application to the development of different digital tools. Digital tools determine how to collect news, narrate it and share it with our audience.

For non-tech savvy, Digital tools according to the Department of Social Care, are programs, websites or online resources that can make tasks easier to complete.

They are essential since they simplify the processing of massive information and how it can be presented.

Google Earth is one of the digital tools that are currently very useful in news production. It is a computer based program offered by American tech giant Google that mainly deals with representation of earth based primarily on satellite images.

It mainly maps the earth layered satellite images and aerial photography allowing users to see cities and landscapes from various angles.

It is used to explore cities and landscapes from above, allowing us to view our world within the greater context of itself. This can be advantageous to reporters when reporting on articles that need maps and direction for accuracy.

Through Google Earth, a journalist can do a big investigative land use or deforestation project.

The tool is offering historical images that show how a particular locality has transformed over time. In short you can even do a low-hanging fruit story on urbanisation in some of the fast growing areas.

Google Earth, which is an open-source or free, is resourceful to news organizations because it is used to make extensive use of Earth Studio which is the easiest way to leverage images for still and animated content to be used by the media.

It can be accessed through phone and computer by mainly searching for the area of interest, viewing and finally getting the images that are needed for the use of the audience or media as a whole.

Our Swahili newsblog Nukta (www.nukta.co.tz) has been using this technology to add contexts or uncover hidden stories that cannot be seen on the ground.

It is among the essential digital tools for reporting today along others like Juxtapose, YouTube, and Soundcloud. It is mandatory at our company to know these tools if you are dealing with content production or training. It is our life.

Since many news organisations are struggling to produce high quality content under minimum costs, Nukta Africa, a digital media and training company that i’m working in (full disclosure), has been researching on open source reporting tools like Google Earth and share knowledge with Tanzanian journalists through workshops and training sessions.

At Nukta Africa we believe the available open source tools can do great stories without burning much dollars — which are now hard to get due to ever declining advertising revenues.

Currently, we are pushing the use of Google Earth and Google Maps in wildlife reporting, climate change, urbanisation, inequality and infrastructure development. Through tools like this, the audience gets more insights on how things have been changing over time.

It's the lifeblood of a functioning society, keeping us informed and engaged with the world around us. But let's face it, simply reporting the latest developments can feel a bit… well, basic. 

In an age saturated with information, wouldn't it be refreshing to delve deeper, to explore, to connect with the stories that matter? I believe we can, and we should. 

News reporting is just the foundation. The exciting potential lies in what journalists build on top of it. So, let's ditch the limitations and unleash creativity! Here are some ways we can move beyond the standard news format:

1. Headlines are attention-grabbing, but they rarely tell the whole story. Imagine news that peels back the layers, that exposes hidden patterns and asks the tough questions. Data visualizations could paint compelling pictures, while expert analysis could illuminate the "why" behind the "what."

2. Facts are essential, but stories move us. Picture news delivered as immersive narratives, drawing us into the heart of the action, connecting us to the human experiences behind the headlines. Investigative journalism, in-depth interviews, and creative storytelling can make the abstract tangible, fostering empathy and understanding.

3. News shouldn't be a one-way street. Imagine platforms where readers can actively participate, ask questions, and contribute their perspectives. Think polls, live discussions, and community forums fostering meaningful dialogue and shared understanding.

4. The digital age offers a treasure trove of tools. Imagine news delivered through virtual reality, augmented reality, or even interactive games. Imagine AI-powered research uncovering hidden connections and personalized newsfeeds catering to individual interests. The possibilities are endless!

5. Let's not be afraid to break the mold. Imagine news delivered through poetry, music, or even dance. Imagine collaborations between artists, journalists, and technologists creating entirely new ways to experience information.

This is just a glimpse into the exciting future of information dissemination. By expanding our horizons and embracing fresh approaches, we can transform news from a passive consumption experience into an active journey of discovery, connection, and understanding.

Journalists in Tanzania anticipate a lot of change in the coming five to 10 years, but they see economic, legal and policy challenges as significant constraints on the freedom of the media.

The Journalists’ Voices survey conducted in September-November 2023 released recently, says most journalists (84%) agree that journalism will involve more work with technology professionals, that they will need to acquire new skills and that online and digital platforms will dominate the media industry. 

“However, most (60%) also agree that the media industry will be thriving in 5-10 years from now,” says part of the survey report which was conducted in collaboration with five organizations including Twaweza East Africa.

Others are Union of Tanzanian Press Club (UTPC), Tanzania Media Women’s Association (TAMWA), Media Institute of Southern Africa Tanzania Chapter (MISA-Tan) and Jamii Forums. 

The future of journalists in Tanzania is being shaped by current legal, economic and policy issues which have been raised in Journalists’ Voices survey that has gathered the experiences and opinions of journalists on a range of topics relating to their profession. 

The survey states that it is clear that journalism - and the media sector as a whole - operates under tight financial constraints. 

Journalists overwhelmingly say that it is hard to make a living from journalism, and point to the many ways in which difficult business models limit the freedom of media houses to cover certain institutions or topics. 

“And while most journalists are satisfied with their choice of career, they would not be very happy for their son or daughter to follow in their footsteps. 

“To put this differently, journalists see journalism as a reasonable career, but not an ideal one; a path for someone who is realistic about the opportunities open to them rather than for someone with ambitions and dreams,” says the survey.

The survey further reveals that journalists are very honest about the fact that corruption and unethical practices are widespread within the media. In part, this relates to the first point: if the only way a journalist can afford to cover an event is to accept transport, expenses and even money from the organizers, it is almost inevitable that their reporting will be affected. 

“As a more extreme example, someone who is struggling to make a sufficient living to cover their household needs will be more vulnerable to pressure from someone powerful in order to write a positive story or drop a negative one,” explores the survey which gathered opinions from 1,202 practicing journalists, editors and bloggers in Tanzania.  

Editors and media owners are subject to similar pressures, or may even themselves be the powerful people exerting pressure on their newsroom journalists.

Journalists clearly perceive other limits on their freedom beyond economic factors imposed by media owners, the government and powerful people, and highlight several topics that are off-limits to reporting. 

While journalists are clear that, in principle, the media should be free to operate without government controls, when it comes to specific practical examples, they are much less certain.

The survey pointed out  that “a substantial minority even say it is okay for the government to restrict publication of anything that paints the government in a negative way. Is this a case of journalists accepting that this is the reality of the context they are working in or do they truly see such things as acceptable?”

The risk is alarming 

Half of media practitioners asked in survey said they have been threatened, harassed or assaulted at some point, including many in the previous year, and significant numbers have been arrested or detained, suffered sexual harassment or had equipment or materials seized. 

They point clearly to government authorities as the main Source of threats to their work. 

“Worryingly, they report that their employers offer very little to protect them against the risks they face, although it is worth noting those with permanent employment contracts appear to suffer fewer threats and harassment - simply having higher status appears to offer some protection,” says the survey. 

What to be done

In an ideal world, the survey suggests that we would remove these obstacles and the media would be able to better fulfill its vital roles in society: informing citizens and holding the powerful to account. 

Nevertheless, such stark realism should not prevent us from striving to create an environment in which the media and journalists are able to work more freely and contribute more effectively to the country. 

“At the very least, this means ensuring that journalists are better-protected from threats and harassment. It should also involve offering them more secure contracts with better benefits,” concluded the survey.

The law should be on the side of the journalists rather than a tool by which the powerful can hide the truth. Journalists' role in society is essential; we must all do what we can to make their work that much easier.

Maendeleo ya sayansi na teknolojia yamechangia mabadiliko katika utendaji wa kazi mbalimbali ulimwenguni, hali iliyosababisha kuwepo kwa mahitaji ya mafunzo maeneo ya kazi ili kuendana na kasi ya mabadiliko hayo.

Baadhi ya mafunzo yakiwemo yanayohusu tasnia ya habari wakati mwingine huwa ni ghali kwa mwanahabari wa kawaida au chombo cha habari kuyamudu. 

Hata hivyo, wapo wadau wa habari ambao wamekua wakijitolea rasilimali zao kuhakikisha wanahabari wanapata maarifa yatakayowasaidia kuongeza ufanisi kazini na kuhabarisha umma kwa taarifa za kweli na sahihi. 

Miongoni mwa wadau ambao hutoa rasilimali zao kugharamia mafunzo hayo ni pamoja na mashirika ya ndani na nje ya nchini kama Internews Tanzania, Baraza la Habari Tanzania (MCT), Tanzania Media Foundation (TMF), Hivos East Africa, Code for Africa sambamba na kampuni ya habari na teknolojia ya Nukta Africa.

Tofauti na miaka ya nyuma, kwa sasa ili upate fursa ya mafunzo, sehemu kubwa ya wadau huihitaji wanahabari kujaza fomu maalum iliyopo mtandaoni ili kuhakikisha kila mtu anapata fursa hiyo na taarifa zote zinapatikana sehemu moja. 

Matumizi ya teknolojia yanahimizwa katika fursa hizo ili kupunguza gharama kwa muombaji, kuchelewesha maombi, kuongeza ufanisi wakati wa uchakataji, na kupunguza mazingira ya rushwa kwa majaji. 

Licha ya fursa lukuki za mafunzo hayo  kuwepo  kama ya uthibitishaji habari (Fact Checking) na Uandishi wa habari za takwimu (Data journalism) bado kuna makosa ambayo waombaji huyafanya, jambo linalowafanya wakose fursa hizo. 

Miongoni mwa mapungufu au makosa hayo ni pamoja na waombaji kutokuwa makini, kutoambatanisha barua ya utambulisho kutoka kwa mwajiri, uwezo mdogo wa kujibu maswali na kushindwa kufuata maelekezo yanayotolewa na waandaji wa mafunzo.

Kwa kipindi cha miaka sita ambacho Nukta Africa imekuwa ikishirikiana na wadau kutoa  mafunzo, imebainika kwa wachache ambao huzingatia maelekezo wamejikuta wakipata fursa mara kwa mara kutoka kwa mashirika mbalimbali ambayo sehemu kubwa hayahusiani wala kufanya kazi pamoja.

Kama wewe ni miongoni mwa watu ambao wamekuwa wanaomba fursa za mafunzo mtandaoni lakini hawapati, pitia dondoo hizi na uangalie wapi unakosea ili ujirekebishe na wakati mwingine ukipata fursa uipate:

Ukosefu wa umakini

Waombaji wengi wakati wa kujaza maombi wamekuwa wanakosa umakini ama kwa kubanwa na muda au kwa kufanya mambo kwa mazoea. Jambo hili limekuwa likiwakosesha nafasi waombaji na hata kuwakatisha tamaa kwa kuwa mara nyingi wamekuwa wakikosa fursa zinazotolewa.

Umakini wako ndiyo unaohitajika hasa unapotaka kuomba na hili siyo tu kwenye maombi yanayotelewa na kampuni ya Nukta Afrika bali ulimwenguni kote. Ni kawaida kukuta muombaji akiandika jina lake ama la taasisi yake kwa herufi ndogo kama juma rajabu badala ya Juma Rajabu.

Wakati mwingine sentensi nzima haina mkato na haijulikani imeanzia wapi na kuishia wapi huku ikiwa na makosa mengi ya kisarufi na kiuandishi kiasi cha kumfanya jaji asielewe kitu. Makosa kama hayo yanasababisha majaji kushindwa kuwachagua waombaji kutokana na ushindani unaokuwepo licha ya ukweli kuwa watu wa namna hiyo  wanahitaji mafunzo.

Barua za utambulisho

Sababu kubwa ya watoaji mafunzo kuomba barua kutoka katika chombo chako cha habari ni  kutaka kupata uthibitisho au utambulisho kutoka kwa kiongozi wako wa kazi ili kujua kama unatoka katika taasisi husika na wapo tayari kukuruhusu kuhudhuria mafunzo. 

Kuna wakati mwingine barua hii huwa ni dhamana iwapo kuna mahitaji ya uwajibikaji kama changamoto yoyote ikitokea wakati na baada ya kukamilisha mafunzo. 

Waombaji wasiokuwa na barua mara nyingi hawapewi nafasi hizo. Mbali na barua ya halali uambatanishaji wa barua zilizopitwa muda wake kwa maana zilizotumika katika kuombea mafunzo mengine yasiyohusiana na yanayoombewa pia husababisha mwombaji kukosa fursa. Hii inajumuisha wale wote ambao hughushi barua ilimradi tu wapate nafasi. 

Jifunze kujaza fomu mtandaoni

Ili kuongeza ufanisi, waandaji wa mafunzo hata vyuo vikuu kwa sasa wanatumia mifumo wa kiektronikiwa maombi mtandaoni. Matumizi hayo ya mtandao katika uombaji wa fursa za mafunzo ni sehemu ya kuendana na kasi ya mabadiliko ya Tehama ulimwenguni na ndiyo maana Nukta Africa tunasisitiza kila mwanahabari ajue masuala hayo na kutumia mifumo rahisi kama ya fomu zinazotolewa na kampuni ya Google (Google Forms). 

Mwanahabari yeyote anayetaka kupata fursa nyingi zaidi za mafunzo anatakiwa kujifunza namna ya kujaza fomu hizo. 

Kwa kuwa mawasiliano ya waandaji huwa katika tangazo la maombi, omba msaada uelekezwe ili ujaze vema. 

Kuzingatia maelekezo

Uzoefu unaonyesha kuwa waombaji wengi hawazingatii maelekezo wanapojaza fomu za maombi. Mathalan, inaweza kuwa ni swali linalomtaka mwombaji kujibu bila kuzidisha maneno 50 lakini mwingine anazidisha.

Wakati mwingine linaweza kuwa ni swali la lazima lenye alama muhimu ambayo lina mtaka mwombaji alijibu bila kuliacha lakini waombaji anashindwa kufuata maelekezo hayo na kufanya tofauti.

Kitendo hicho cha kutozingatia masharti kinamfanya mwombaji akose nafasi ya kuchaguliwa kujiunga na mafunzo husika. Unaweza ukaomba hata mara 1,000 na ukakosa iwapo utakosa umakini na kutoambatanisha viambatanisho muhimu. 

Hivyo, waombaji wakiwemo wanahabari wanashauriwa kusoma fomu ya maombi angalau mara mbili au tatu kabla ya kuanza kujaza maombi yoyote ya mafunzo ili kuweza kuwashawishi majaji na waandaji wa mafunzo hayo kuwachagua.

Makala hii ilichapishwa kwa mara ya kwanza katika tovuti ya Nukta Habari, unaweza kuisoma pia hapa 

Project management is a skill that is often overlooked or undervalued in journalism. 

Many journalists are used to working on tight deadlines, juggling multiple tasks, and adapting to changing circumstances. However, these habits can also lead to inefficiencies, errors, and stress when working on complex or collaborative projects.

Some of the common challenges that journalists and newsrooms face when managing editorial projects are:

1#. Lack of clear goals and expectations

 Without a clear vision of what the project aims to achieve, who the target audience is, and how the success will be measured, it is hard to plan and execute the project effectively.

2#. Poor communication and coordination

Communication is key for any project, especially when working with multiple stakeholders, sources, and platforms. However, many journalists and newsrooms lack the tools, processes, and culture to communicate clearly and consistently throughout the project lifecycle.

3#. Insufficient resources and support

Many journalists and newsrooms operate with limited budgets, time, and staff. This can make it difficult to allocate the necessary resources and support for each project, as well as to deal with unexpected issues or changes.

4#. Resistance to change and innovation

Journalism is a field that values tradition, accuracy, and credibility. However, this can also create a resistance to change and innovation, which are essential for adapting to the evolving media landscape and audience needs.

How can journalists and newsrooms overcome these challenges and improve their project management skills related to editorial operations? There is no one-size-fits-all solution for project management in journalism. 

Before starting any project, it is important to define the scope and objectives of the project, as well as the roles and responsibilities of each team member. This can help to align the expectations, avoid scope creep, and measure the progress and impact of the project.

Use appropriate tools and methods. There are many tools and methods that can help journalists and newsrooms plan, execute, monitor, and evaluate their projects. For example, agile methodologies, such as Scrum or Kanban, can help to break down complex projects into manageable tasks, prioritize them according to their value and urgency, and deliver them in short iterations. Similarly, tools such as Trello, Asana, or Airtable can help to organize, track, and collaborate on tasks across different platforms and teams.

Communication is essential for any project, especially when working remotely or across different time zones. It is important to communicate effectively and frequently with all the stakeholders involved in the project, such as editors, colleagues, sources, partners, and audiences. This can help to share information, feedback, ideas, challenges, and solutions throughout the project lifecycle.

Project management is a learning process that requires constant improvement and adaptation. It is important to solicit and incorporate feedback from all the stakeholders involved in the project, as well as to learn from failures and mistakes. This can help to identify what works well and what needs to be improved or changed for future projects.

In the age of social media and instant information, misinformation spreads like wildfire. From politically charged claims to health hoaxes, untruths can have real-world consequences. One critical weapon in the fight against misinformation is fact-checking – but does it actually work?

The answer, as with most things in the complex world of information, is nuanced. Research provides evidence of success: studies show that fact-checking can improve factual knowledge and reduce belief in misinformation, sometimes with lasting effects. However, its effectiveness depends on several factors.

People with strong pre-existing beliefs or those entrenched in echo chambers might be less receptive to fact-checks. Source credibility plays a key role: corrections from trusted organizations tend to have greater impact. Furthermore, the presentation of the fact-check itself is important: clear, concise, and accessible language increases the likelihood of engagement.

However, challenges remain. Confirmation bias, the tendency to favor information that confirms existing beliefs, can make individuals resistant to contradicting facts. The sheer speed and reach of misinformation often outpace corrections, making it difficult to catch up. 

Additionally, political polarization can weaponize fact-checking, turning it into a tool for reinforcing existing divides rather than bridging them.

So, does fact-checking work? The answer is  yes. While it has limitations, it remains a valuable tool. But just like any tool, its effectiveness depends on how it's used.

Here are some key considerations for the future of fact-checking:

• Equipping individuals with the skills to critically evaluate information is crucial, regardless of exposure to specific fact-checks.
• Tackling issues like filter bubbles and algorithmic bias can help prevent the spread of false information in the first place.
• Using storytelling, data visualizations, and interactive elements can make fact-checking more engaging and accessible.
• Fact-checkers can collaborate with journalists, researchers, and social media platforms to share knowledge and resources, maximizing their impact.

Fact-checking is not a one-size-fits-all solution, but rather a crucial piece in a larger puzzle. By acknowledging its limitations while exploring innovative approaches and fostering collaboration, we can harness the power of fact-checking to navigate the ever-evolving information landscape and promote a more informed and truthful society.

In today's fast-paced, hyperconnected world, people are consuming news differently than ever before. 

Now, we're bombarded with information from all sides, 24/7, and many of us are simply tuning it out. This phenomenon, known as news avoidance, is a major challenge for the media industry.

There are several reasons why people might choose to avoid the news. With so much news available at our fingertips, it can be overwhelming to keep up. People often feel like they can't keep up with the constant barrage of information, so they tune it out altogether.

The news is often dominated by negative stories, which can be depressing and anxiety-inducing. People may avoid the news in an attempt to protect their mental health.

The rise of social media has created echo chambers where people are only exposed to information that confirms their existing beliefs. This can make it difficult for people to be open to new information or different perspectives.

What can the media do to respond?

If the media wants to win back its audience, it needs to adapt to the changing news landscape. Here are a few things that media outlets can do to combat news avoidance:

• Instead of churning out a constant stream of content, media outlets should focus on producing high-quality journalism that is accurate, objective, and engaging.
• It's important to strike a balance between reporting on negative news and highlighting positive stories. People are more likely to engage with news that makes them feel hopeful and optimistic.
• Traditional news formats can be boring and repetitive. Media outlets should experiment with new storytelling techniques, such as using video, podcasts, and social media, to make news more engaging and accessible.
• The media needs to regain the trust of the public. This can be done by being more transparent about editorial practices, correcting mistakes promptly, and holding journalists accountable for their work.
• The media should make an effort to cover the stories that matter to all communities, not just the dominant group. This means giving more voice to marginalized groups and underrepresented perspectives.
• People are more likely to care about news that affects them personally. Media outlets can do this by focusing on local news and stories that resonate with their audiences.
• By understanding what people are interested in and how they consume news, media outlets can tailor their content to better meet their needs.

While news avoidance is a challenge, it's important to remember that it's not an insurmountable one. By adapting to the changing news landscape and focusing on quality, trust, and engagement, the media can win back its audience and thrive in the digital age.

“The disruptive power of artificial intelligence (AI) will sweep through the information space this year (2024) at a time of intense political and economic volatility around the world,”

Nic Newman, Ex-BBC strategist says in his Journalism, Media and Tech trends report 2024 for Reuters Institute for the Study of Journalism (RISJ) released recently.  

The implications for the reliability of information, and the sustainability of the mainstream media are likely to be profound in a year that sees critical elections due in more than 40 democracies, with wars continuing to rage in Europe and the Middle East. 

“Against that background – and with one forecast suggesting that the vast majority of all internet content will be synthetically produced by 20261 – journalists and news organisations will need to rethink their role and purpose with some urgency,” Newman says. 

AI to donominate content creation

The report explains that this year (2024), Search Generative Experiences (SGE) will start to roll out across the internet, along with a host of AI-driven chatbots that will offer a faster and more intuitive way to access information. 

Following sharp declines in referral traffic from Facebook and X (formerly Twitter), these changes are likely, over time, to further reduce audience flows to established news sites and put even more pressure on the bottom line. 

“To that end we can expect media owners to build more barriers to content this year, as well as engaging expensive lawyers to protect their intellectual property (IP). 

“At the same time, they’ll be aware that these strategies risk leaving their brands outside in the cold by making it even more challenging to reach younger and less educated audiences – many of whom are already comfortable with algorithmically generated news and have weaker ties to traditional media,” the report notes.  

Embracing the best of AI while managing its risks will be the underlying narrative of the year ahead.

Other possible developments in 2024?

Building on last year’s prediction, the report insists that we will see even more newspapers stopping daily print production this year as print costs rise and distribution networks weaken or in some cases reach breaking point.

It expected to see a significant shift towards bundling of digital news and non-news content as large publishers look to lock in existing customers. All access subscriptions will include games, podcasts, magazines, books, and even content from other publishers.

“Big tech platforms will also be leaning further into paid business models as they look to reduce their dependence on advertising. X, Meta, and TikTok will offer more premium services this year including ad-free and privacy-friendly options,” Newman says in the report. 

AI bots and personal assistants will gain more traction in 2024 with up-to-date news and sport an important use case – raising existential questions about intellectual property. Many of these bots will be personality or journalist driven as cloning technologies improve, raising legal and ethical questions.

The media landscape is constantly changing, and it can be difficult to keep up with the latest trends. However, it is important for media companies and content creators to be aware of these trends in order to stay ahead of the curve and reach their audiences.

Here are some of the key media trends to expect towards 2024:

1. Continued growth of short-form video

Short-form video platforms like TikTok and Instagram Reels have already become incredibly popular, and they are expected to continue to grow in popularity in 2024. This is because short-form video is a highly engaging and convenient way to consume content.

Media companies and content creators can capitalize on this trend by producing more short-form video content. They should also focus on creating content that is specifically designed for short-form video platforms.

2. Rise of immersive content

Immersive content formats like virtual reality (VR) and augmented reality (AR) are becoming more accessible and affordable. As a result, they are expected to become more mainstream in 2024.

Media companies and content creators can start to experiment with immersive content formats in order to reach their audiences in new and innovative ways. For example, they could create VR experiences that allow their audiences to explore different worlds or AR experiences that allow their audiences to interact with their content in new ways.

3. Increased focus on personalization

Media companies and content creators are increasingly focused on personalization. This means using data and analytics to tailor content to each individual user's interests and preferences.

Personalization is becoming more important than ever before because consumers are bombarded with content from all sides. They are only going to consume content that is relevant to them.

Media companies and content creators can use personalization to improve the engagement of their audiences and to increase the likelihood that their content will be seen and shared.

4. Growth of social commerce

Social commerce is the integration of social media and e-commerce. It is becoming increasingly popular because it allows consumers to shop directly from their favorite social media platforms.

Content creators can capitalize on this trend by integrating social commerce into their content and platforms. For example, they could partner with brands to sell products or services through their social media accounts.

5. The rise of AI-generated content

Artificial intelligence (AI) is playing a bigger role in media production. AI can be used to generate text, images, and videos. Media companies can use AI to generate content more efficiently and to personalize content for their audiences. For example, they could use AI to generate personalized news feeds or to create personalized video content for their viewers.

These are just a few of the key media trends to expect towards 2024. Media companies and content creators who are able to adapt to these trends will be more successful in reaching their audiences and making money.

Here are some tips for preparing for these trends:

• Start to produce more short-form video content.
• Experiment with immersive content formats like VR and AR.
• Focus on personalizing your content for your audience.
• Integrate social commerce into your content and platforms.
• Use AI to generate content more efficiently and to personalize content for your audience.

WhatsApp is a popular messaging app that allows users to send and receive text, photos, videos, and other types of files. It is also used for making voice and video calls. 

WhatsApp is a popular messaging app with over 2 billion active users and is used by people all over the world to stay in touch with friends and family, as well as for business and other purposes. It is a convenient and affordable way to communicate, and it is also very secure.

As a powerful tool of communication, it added a new feature called WhatsApp Channels that allows journalists to broadcast messages to a large audience, right within the WhatsApp app.

Here are some ways that journalists can use WhatsApp Channels as a way of disseminating news to their audience:

Share breaking news

WhatsApp Channels is a great way to share breaking news with your audience. You can send text, photos, videos, and audio recordings to your followers as soon as the news breaks. This will allow you to get the news out to your audience quickly and efficiently.

Provide in-depth analysis

Is also a great way to provide in-depth analysis of news stories. You can use channels to share your thoughts and insights on a particular story, or to provide your audience with a more detailed understanding of the story's background.

Share behind-the-scenes content

WhatsApp Channels can also be used to share behind-the-scenes content with your audience. This could include photos and videos of you reporting on a story, or interviews with people involved in the story. Sharing behind-the-scenes content can help you to build a relationship with your audience and give them a better understanding of the news-gathering process.

Promote your content

It can also be used to promote your other content, such as articles, videos, and podcasts. You can share links to your content on your channels, or even run contests and giveaways to promote your content.

Engage with your audience

You can answer questions, respond to feedback, and even host live Q&A sessions. Engaging with your audience can help you to build a rapport with them and keep them coming back for more.

Tips for using WhatsApp Channels effectively:

• Create high-quality content. Your content should be well-written, informative, and engaging.
• Be consistent. Post new content on your channels regularly. This will help you to keep your audience engaged.
• Use a variety of content formats. Share text, photos, videos, and audio recordings to keep your content interesting.
• Interact with your audience. Answer questions, respond to feedback, and host live Q&A sessions.
• Use analytics to track your progress. WhatsApp provides analytics tools that you can use to track the performance of your channels. This information can help you to improve your content and reach a wider audience.

To use WhatsApp Channels, you first need to update to the latest version of WhatsApp. Once you have updated, you will see a new tab called "Updates" at the top of the screen. This tab is where you will find all of the channels that you follow.

To follow a channel, you can either search for it by name or tap on an invite link. Invite links can be shared in chats, emails, or online. Once you have followed a channel, you will see its updates in the Updates tab. You can tap on an update to read it in more detail. Channel admins can send text, photos, videos, stickers, and polls to their followers. Followers can't reply directly to updates or send messages to admins.

WhatsApp Channels is a promising new feature that has the potential to change the way people communicate and consume information. It is still under development, but it is already being used by a variety of businesses, organizations, and individuals to reach their audiences in new and innovative ways.

The media landscape has changed dramatically in recent years, with the rise of digital platforms and the decline of traditional print and broadcast media. This has made it more challenging for media companies to make a profit. 

However, there are still a number of ways to make money in the modern media landscape. Here are a few tips:

1. Diversify your revenue streams. No longer can media companies rely on advertising revenue alone. Instead, they need to diversify their revenue streams by offering a variety of products and services, such as subscriptions, memberships, events, and e-commerce.

2. Focus on niche audiences. In the crowded media landscape, it is important to focus on a niche audience and become the go-to source for information and entertainment on that topic. This will help you to attract loyal readers, viewers, or listeners who are more likely to pay for your content or products.

3. Build a community. Media companies can also make money by building a community around their brand. This can be done by hosting events, creating online forums, and offering exclusive content to members.

4. Use data and analytics. Media companies can use data and analytics to better understand their audience and what they want. This information can then be used to create more targeted content and advertising.

5. Experiment with new technologies. Media companies need to be willing to experiment with new technologies in order to stay ahead of the curve. This could include using new social media platforms, developing new forms of content, or finding new ways to distribute content.

Making a profit in the modern media landscape is not easy, but it is possible by following the tips above. By diversifying your revenue streams, focusing on niche audiences, building a community, using data and analytics, and experimenting with new technologies, you can increase your chances of success.

Media companies can use advertising, subscriptions, memberships, events, e-commerce, licensing, data and analytics, and sponsored content. The best way for a media company to make money will depend on its specific audience and content, but diversifying its revenue streams is key to reducing risk and increasing chances of success.

In addition to the above, here are some other things media companies can do to make a profit:

• Produce high-quality content. This is the most important thing, as it will attract and retain readers, viewers, or listeners.
• Be consistent. Publish new content on a regular basis to keep your audience engaged.
• Promote your content. Share your content on social media, email it to your subscribers, and run advertising campaigns to reach a wider audience.
• Build relationships with advertisers. Find advertisers who are interested in reaching your audience and offer them a variety of advertising options.
• Be patient. It takes time to build a successful media company. Don't expect to become profitable overnight.

By following these tips, media companies can increase their chances of success in the modern media landscape.

Imagine a news story that doesn't just tell you about a problem, but also tells you about people who are working to solve it. That's what solution journalism is all about. It's a new way of telling stories that focuses on the positive, and it's quickly becoming one of the most important trends in journalism today.

Solution journalism is not about sugarcoating the news. It's about providing audiences with a more complete picture of the world, by showing them how people are working to make it a better place. It's about inspiring people to take action, and about helping to build a more hopeful future.

Marjan Tillmans, project manager at European Journalism Centre (EJC) says solutions journalism also strengthens communities, helps them to address their challenges, advances equity, builds trust, increases civic engagement, depolarises public discourse and discovers new sources of revenue. 

“The aim of this more balanced approach to journalism is to underline that consumers are not simply passive victims of the news, but they can engage with answers and collectively create a world in which hope is possible. It replaces their feeling of helplessness and stress with a feeling of belonging and a sense of being able to make a difference in society,” says Tillmans in a Solutions Journalism Guide released by EJC. 

As a journalist you can play a vital role in promoting solution journalism by looking for stories that highlight effective solutions to social problems. Don't just focus on the problems themselves. Be rigorous in your reporting. Verify your sources and make sure that you are presenting a fair and balanced account of the issue.

Be transparent about your methods. Explain how you found your sources and how you evaluated their credibility. Write in a clear and engaging style. Solution journalism should be accessible to a wide audience. Avoid using jargon and technical language. Show your audience that there is hope for the future, and that people are working to make the world a better place.

Why does solution journalism matter?

Solutions journalism is a valuable and rigorous way to report on how communities are tackling problems. It can lead to meaningful change, such as inspiring people and decision-makers to take action or changing the way people talk about a problem.

Younger audiences prefer news that provides solutions, not just problems. Research shows that people prefer, engage more with, and trust solutions-focused stories more than problem-focused reporting. 

In the 2023 Reuters Institute Digital News Report, 36% of respondents said they avoided news because it can have a negative effect on their mood. News avoiders are more likely to say they are interested in positive or solutions-based journalism and less interested in the big stories of the day.

By reporting on how people are responding to social problems, we can help to inform and inspire our audiences, and we can make a difference in the world.

Here are some tips to fact-check misinformation on WhatsApp:

• Be wary of sensationalized headlines and images. If something seems too good to be true, it probably is.
• Check the source of the information. Is it a reputable news organization or a website that you've never heard of before?
• Look for evidence to support the claims being made. Can you find other sources that corroborate the information?
• Be skeptical of claims that are made without evidence. If someone is making a bold claim, they should be able to provide evidence to support it.
• Use fact-checking websites and apps. There are a number of websites and apps that can help you fact-check information.

Here are some specific tips for fact-checking misinformation on WhatsApp messages:

• If you receive a message from someone you don't know, be especially careful. Scammers often use WhatsApp to spread misinformation.
• If you receive a message that seems suspicious, ask the sender for more information. If they can't provide any evidence to support their claims, be wary.
• If you see a message that is being shared widely, be skeptical. Misinformation often spreads quickly on WhatsApp.
• If you're unsure about the accuracy of a message, don't forward it. Instead, do your own research to verify the information.

If you come across misinformation on WhatsApp, you can report it to WhatsApp by following these steps:

1. Open the WhatsApp message that you want to report.
2. Tap the three dots in the top right corner of the screen.
3. Tap "Report."
4. Select the "Fake news" option.
5. Tap "Send."

WhatsApp will review your report and take appropriate action.

Artificial intelligence (AI) is rapidly transforming many industries, and data journalism is no exception. AI is already being used to help journalists uncover new stories, analyze complex data sets, and visualize information in new and innovative ways.

We will explore the future of AI in data journalism and discuss some of the key trends that we can expect to see in the coming years.

One of the most exciting ways that AI is being used in data journalism is to help journalists investigate and analyze data. AI can be used to combine and analyze large data sets from a variety of sources, which can help journalists to uncover new stories and insights.

"AI is going to help us to combine and analyze data in a simple way without much effort or coding skills. New features will come, such as high-resolution satellite imagery, which can be used in data and investigation,” said Data Editor for the Pulitzer Center, Kuek Ser Kuang Keng at Global Investigative Journalism Conference (GIJC) held in Sweden, September 19-22, 2023. 

For example, AI can be used to analyze social media data to identify trends and patterns, or to analyze satellite imagery to track changes in the environment. AI can also be used to identify anomalies in data, which can help journalists to spot potential problems or fraud.

AI to help journalists communicate data more effectively

Another key trend in the future of AI in data journalism is the use of AI to help journalists communicate data more effectively. 

Knight Chair in Investigative Reporting at the University of Illinois, US Brant Houston says AI can be used to create data visualizations that are more visually appealing and easier to understand. AI can also be used to generate summaries of complex data sets, which can help journalists to communicate their findings to a wider audience.

“The future of data journalism will be brighter than ever before. Journalists will have better analytical skills, and they will not need to be engineers to use AI tools. Satellite data and global data will be available in different formats, and the future will belong to those who can make sense of the data, not those who own the data," noted Houston. 

For example, AI can be used to create interactive maps that allow users to explore data by region or demographic group. AI can also be used to generate summary videos that explain complex data sets in a clear and concise way.

Piyush Aggarwal, an editor with the Data Intelligence Unit of the India Today Group says data journalism is not restricted to a few tools, there will be vast tools available to use machine learning to make data analysis without any coding background. 

However, there are some challenges, such as biasness of language models in data analysis.

Founder and Executive Director, Center for Collaborative Investigative Journalism (CCIJ), Jeff Kelly Lowenstein predict that AI will be able to distribute and engage the outputs of data including data vizualization easily than ever before. 

“We need to use more visual-oriented data models in order to engage more on data driven and investigative stories,” says Lowenstein at GIJC. 

Challenges and opportunities

While AI has the potential to revolutionize data journalism, there are also some challenges that need to be addressed. One challenge is the potential for bias in AI systems. AI systems are trained on data, and if the data is biased, the AI system will be biased as well.

Another challenge is the need to ensure that AI systems are accurate and reliable. AI systems can make mistakes, and it is important to have mechanisms in place to catch and correct these mistakes.

“We need to validate and fact-check data analyzed from language models. AI can translate things in a horrible way. Journalists and scientists need to work closely to ensure a bright future for data journalism,” Executive Director of the Global Investigative Journalism Network (GIJN), Emilia Díaz-Struck says. 

“We need to be sure about our analysis with AI and do fact-checking,” add Emilia and insist that in the future, data is going to be available to everyone and will become an essential part of newsrooms.

Despite these challenges, the future of AI in data journalism is bright. AI has the potential to help journalists to produce more accurate, informative, and engaging stories. It will be interesting to see how AI evolves in the coming years and how it is used by journalists to tell stories.

Excel is a great tool for data analysis, but it has its limitations. It can be slow and cumbersome to work with large and complex datasets, and it can be difficult to share and collaborate on Excel workbooks. If you're looking for a more powerful and scalable data analysis solution, you may want to consider one of the many alternatives to Excel available.

Whether you're a beginner or an experienced data analyst, there's an alternative to Excel out there that can help you get the most out of your data. So read on to learn more about the best alternatives to Excel for data analysis. Some of the most popular alternatives include:

Structured Query Language (SQL)

SQL is a programming language designed for querying and managing relational databases. It is a powerful tool for data analysis, as it allows users to perform complex queries on large datasets.

SQL is used to perform a variety of operations on data, including creating and managing databases and tables; inserting, updating, and deleting data; querying data; joining data from multiple tables; grouping and aggregating data; and providing security and access control.

If you are interested in learning more about SQL, there are many resources available online and in libraries. There are also many SQL courses available online and in person.

Python

Python is a general-purpose programming language that is also popular for data analysis. It offers a wide range of libraries for data manipulation, visualization, and machine learning.

Python can be used to load, clean, and prepare data for analysis. This can involve tasks such as removing outliers, imputing missing values, and converting data types. It performs a variety of data manipulation and analysis tasks, such as grouping and aggregating data, creating pivot tables, and performing statistical tests.

Python has a number of libraries for creating data visualizations, such as Matplotlib and Seaborn. These libraries can be used to create charts, graphs, and other visualizations to help communicate the results of data analysis.

R

R is a programming language and free software environment for statistical computing and graphics. It is one of the most popular languages for data analysis, and it is used by researchers, analysts, and statisticians in a wide variety of fields.

To use R for data analysis, you will need to install R and RStudio. RStudio is a graphical user interface (GUI) for R that makes it easier to write and run R code.

Once you have installed R and RStudio, you can start writing R code to analyze your data. R code is written in plain text, so you can use any text editor to write your code.

Pinpoint

Pinpoint is a data analysis platform that is specifically designed for marketers. It offers a variety of features for data preparation, visualization, and reporting.

Here is a brief overview of each of these alternatives:

SQL is a powerful tool for data analysis, but it can be difficult to learn and use. It is also important to have access to a relational database in order to use SQL while python is a more accessible alternative to SQL, as it is easier to learn and use. It also offers a wider range of features for data analysis, including visualization, machine learning, and natural language processing.

R is a powerful statistical programming language that is ideal for data analysis tasks that require advanced statistical techniques. It is also known for its extensive ecosystem of packages, which provide a wide range of functionality for data analysis.

Pinpoint is a data analysis platform that is specifically designed for marketers. It offers a variety of features for data preparation, visualization, and reporting, which are all tailored to the needs of marketers.

Which alternative is right for you depends on your specific needs and requirements. If you are new to data analysis, Python or Pinpoint may be a good starting point. If you need to perform complex queries on large datasets, SQL is a good choice. If you need to use advanced statistical techniques, R is a good option.

If you are unsure which alternative is right for you, it is a good idea to try out a few different tools to see which one you prefer. There are many free and open-source alternatives available, so you should be able to find one that meets your needs without breaking the bank.

In an authoritative keynote address to the 13th Global Investigative Journalism Conference (#GIJC23) in Sweden, Ron Deibert, founder and director of the Citizen Lab cyber security research unit at the University of Toronto, warned that investigative journalists and their sources are facing an epidemic of cyber espionage driven by a new commercial espionage industry.

Deibert described how spyware companies are selling their products to governments and other bad actors around the world, and how these tools are being used to covertly spy on journalists, dissidents, and civil society activists. 

He also shared insider accounts of Citizen Lab's forensic work on cases where journalists' smartphones were hijacked and their communications intercepted.

Deibert warned that investigative journalists have little chance of defending themselves against these sophisticated attacks, and that they need to go on the offensive by exposing the commercial developers and government clients of these spyware companies, as well as challenging the surveillance capital ecosystem that enables this abuse.

He also recommended that investigative journalists with iPhones enable Apple's new "Lockdown Mode" to protect their devices from rare but sophisticated cyber attacks.

Deibert's keynote address was delivered to a gathering of 2,138 investigative reporters and editors from 132 countries, making it the largest gathering of watchdog journalists on record.

Deibert's warning is a stark reminder of the risks that investigative journalists face in today's world. Journalists who expose corruption, human rights abuses, and other wrongdoing are often targeted by governments and other powerful interests. 

Cyber espionage is a powerful tool that can be used to intimidate, silence, and even harm journalists.

It is important for investigative journalists to be aware of the cyber threats they face and to take steps to protect themselves. This includes using strong passwords, enabling multi-factor authentication, and being careful about what links they click on. Journalists should also be aware of the latest spyware threats and be prepared to seek help from experts if they suspect they have been targeted.

Deibert's keynote address was a call to action for investigative journalists to unite and fight back against cyber espionage. By exposing the companies that sell spyware and the governments that use it, journalists can help to make the world a safer place for themselves and their sources.

Journalists from local media in Tanzania are set to benefit from the biodiversity conservation training and mentorship as part of the efforts to improve their skills on wildlife conservation, corridors management and natural resources management reporting. 

The training program, which will also provide skills on data journalism, investigative, multimedia storytelling and fact-checking, will be provided by Nukta Africa with the funding from the United States Agency for International Development (USAID) through the USAID Tuhifadhi Maliasili Activity.

USAID Tuhifadhi Maliasili (“Preserve Natural Resources”) is a five-year activity which addresses threats to animal movement and biodiversity in Tanzania which started in June 2021. The Activity aims to build institutional capacities of both public and private stakeholders, increase private sector engagement in biodiversity conservation and natural resources management and improve the policy, regulatory, and enabling environment for biodiversity conservation and natural resource management.

The biodiversity reporting program is specifically designed for journalists, producers and editors working with local or regional media near or along Kwakuchinja, Nyerere Selous - Udzungwa and Amani-Nilo corridors. 

The one-year project aims to empower journalists from local and regional media found  near or along these corridors to produce high-quality content that promotes sustainable conservation of natural resources.

The training and mentorship program for local media is a continuation of the efforts by the USAID Tuhifadhi Maliasili Activity to educate media practitioners on biodiversity conservation in the East African nation. 

Nukta Africa will join another environmental conservation organisation, Journalists’ Environmental Association of Tanzania (JET), that has been training national media journalists and editors on biodiversity reporting under the same project for two years now.

More learning opportunities to journalists from local media

In this training program only journalists, producers and editors from six regions of Tanzania Mainland: Arusha, Manyara, Morogoro, Lindi, Tanga, and Pwani will be eligible to apply. 

Activities under this project will involve reporting on wildlife, biodiversity, tourism, environment, and the use of digital technology and data to produce impactful news for the community.

Additionally, journalists selected for this project dubbed "Habari Bora kwa Uhifadhi Endelevu (Improved News Reporting for Sustainable Conservation) will have the opportunity to visit three corridors to enhance their understanding of conservation issues and meet various experts and stakeholders including locals.

Nukta Africa’s Chief Learning Officer, Daniel Samson said journalists who will excel during these training sessions will have further learning opportunities and will give their local media a competitive advantage of receiving digital transformation support including upgrading or developing their news websites.

"We will prioritize young journalists, women, people with disabilities, and all those passionate about or specialized in reporting environmental conservation, wildlife conservation and natural resource management," Samson said.

60 media practitioners to benefit from the project

Upon completion of the project, Samson said 45 journalists and producers and 15 editors from 15 local media in the six selected regions will be trained and mentored, making it one of the most comprehensive learning programs on biodiversity reporting in Tanzania.

The training program is a continuation of Nukta Africa's initiative to reskill and upskill media workers in Tanzania for sustainability, following its successful involvement as a key partner in the implementation of the “USAID Boresha Habari Project” coordinated by Internews.

Since its establishment six years ago, Nukta Africa has provided training and mentorship to around 2,000 journalists, editors, content producers, and communication experts in various fields, particularly in technology and data use, environmental conservation, and clean energy.

How to apply

Journalists interested in this opportunity will need to submit applications by filling out this form >> https://forms.gle/65ynyPvRB6N12Wo77. The deadline for applications is September 10, 2023. Only selected journalists will be notified.

In February 2023, Meta (the parent company of Facebook and Instagram) and Twitter announced that they would begin charging users to verify their accounts. This means that journalists and other news organizations will now have to pay a monthly fee in order to have a verified account on these platforms.

There are a few potential implications of this change for news.

Verified accounts are often given priority in search results and recommendations, so having a verified account can help journalists to get their content seen by more people. If journalists have to pay for verification, this could make it more difficult for them to reach their audience, especially if they are on a tight budget.

Larger news organizations are more likely to be able to afford to pay for verification, which could give them an advantage over smaller news organizations. This could make it more difficult for smaller news organizations to compete with larger news organizations.

It could lead to more fake news. If verification is no longer seen as a reliable indicator of authenticity, it could become easier for people to create fake news accounts. This could lead to an increase in the amount of misinformation circulating on social media.

If journalists and news organizations are not willing to pay for verification, they may choose not to get verified at all. This could lead to a decline in the number of verified accounts on social media, which could make it more difficult for people to distinguish between real and fake news accounts.

It could lead to more scrutiny of verification processes. If journalists and news organizations are paying for verification, they may be more likely to question the verification process and to demand greater transparency. This could lead to calls for changes to the verification process, such as making it more objective and less subjective.

The move to paid verification is a reminder that social media platforms are commercial businesses, and that they are not always aligned with the interests of journalists and news organizations. This could lead to a debate about the role of social media in news, and about how to ensure that social media platforms are used in a way that is beneficial to journalism.

What can journalists and news organizations do?

There are a few things that journalists and news organizations can do for the impact of paid verification on social media:

• Consider whether or not to pay for verification. Journalists and news organizations need to weigh the pros and cons of paying for verification and decide what is best for their individual circumstances.
• Scrutinize verification processes. Journalists and news organizations should be aware of the verification processes used by social media platforms and should question them if they seem unfair or biased.
• Journalists and news organizations should not rely solely on verification by social media platforms. They should also use other methods to verify the authenticity of accounts, such as checking for bylines and social media handles.
• Journalists and news organizations should educate the public about the importance of verification and how to spot fake news accounts.

The move to paid verification is a significant change for social media and for news. It is important for journalists and news organizations to be aware of the potential implications of this change and to take steps to mitigate any negative impacts.

In today's digital age, there is more data available than ever before. This data can be used to great effect by content creators and journalists to grow their audience, shape their content, and keep visitors engaged.

The first step is to understand who your audience is. What are their interests? What are their pain points? What are their needs? Once you understand your audience, you can start to tailor your content to their interests and needs.

Collect data. There are a number of ways to collect data about your audience. You can use Google Analytics to track website traffic, social media analytics to track social media engagement, and surveys to collect feedback from your audience.

Once you have collected data, you need to analyze it to identify trends and patterns. This will help you to understand what your audience is interested in and what they are looking for in your content. Also use the data to shape your content. This means creating content that is relevant to your audience and that meets their needs.

Finally, you need to keep visitors engaged with your content. This means using data to track user behavior and identify ways to improve the user experience. You can also use data to create personalized content that is tailored to each individual visitor.

By following these tips, you can use data to grow and understand your audience, shape your content, and keep visitors engaged. This will help you to create content that is successful and that reaches your target audience.

Here are some additional tips for using data to your advantage as a content creator or journalist:

• Use data to identify trending topics. This can help you to stay ahead of the curve and create content that is relevant to what people are talking about.
• Use data to track your results. This will help you to see what is working and what is not, so that you can make necessary adjustments to your content strategy.
• Use data to personalize your content. This will help you to create a more engaging and relevant experience for your audience.

There are a number of analytical tools available to content creators to help them understand their audience, shape their content, and keep visitors engaged. Some of the most popular analytical tools for content creators include:

• Google Analytics: Google Analytics is a free tool that provides detailed insights into website traffic, including traffic sources, demographics, and engagement metrics.
   
• SEMrush: SEMrush is a paid tool that provides SEO and content marketing insights, including keyword research, competitor analysis, and backlink monitoring.
   
• Knotch: Knotch is a paid tool that provides audience insights, sentiment analysis, and engagement metrics for social media content.
   
• BuzzSumo: BuzzSumo is a paid tool that provides social media analytics, including content share counts, engagement metrics, and influencer insights.
   
• Sprout Social: Sprout Social is a paid tool that provides social media management and analytics, including social media scheduling, reporting, and engagement metrics.

These are just a few of the many analytical tools available to content creators. The best tool for you will depend on your specific needs and budget.

In today's digital age, journalists need to be more tech-savvy than ever before. From using social media to gather news to creating data-driven stories, technology is essential to the modern journalist's toolkit.

Here are five modern technology skills that every journalist should master in 2023:

Digital literacy: Journalists need to be able to use digital tools and platforms to gather, produce, and distribute news. This includes everything from using word processors and photo editing software to creating social media graphics and managing email accounts.

Data journalism: This is the use of data to tell stories. Journalists need to be able to collect, analyze, and visualize data in order to produce informative and engaging stories. This skill is becoming increasingly important as more and more data is being generated every day.

Visual storytelling: This is the use of images, video, and graphics to tell stories. Journalists need to be able to use visual elements effectively to communicate their messages. This skill is essential for creating stories that are both informative and visually appealing.

Mobile journalism: This is the use of mobile devices to gather and report news. Journalists need to be familiar with the capabilities of their mobile devices and how to use them to produce high-quality content. This skill is becoming increasingly important as more and more people are consuming news on their mobile devices.

Social media: This is a powerful tool for journalists to connect with audiences and share their stories. Journalists need to be familiar with the different social media platforms and how to use them effectively. This skill is essential for reaching a wider audience and engaging with readers.

These are just a few of the modern technology skills that journalists need to master in 2023. As technology continues to evolve, so too will the skills that journalists need to succeed. 

Journalists who are experts in their field can produce more informed and engaging stories. By becoming experts in their field, journalists can also build relationships with sources and experts who can help them with their reporting.

Journalism is a demanding profession, but it is also a rewarding one. Journalists who are passionate about journalism are more likely to succeed in the field.

By following these tips, journalists can be well-prepared for the future of journalism. The field of journalism is constantly evolving, but the core values of journalism - accuracy, fairness, and objectivity - will always be important. Journalists who are committed to these values will be successful in the years to come.

The e-learning industry is a rapidly growing market. This growth is being driven by a number of factors, including the increasing availability of high-speed internet, the rising demand for lifelong learning, and the need for more flexible and affordable learning options.

The e-learning industry is constantly evolving, and 2023 is no exception. Here are a few of the top trends that are expected to shape the industry this year:

The rise of microlearning

Microlearning is a type of e-learning that delivers small, bite-sized pieces of content. This format is perfect for busy learners who don't have a lot of time to commit to traditional e-learning courses.

The increasing popularity of blended learning

Blended learning is a combination of online and offline learning. This approach is ideal for learners who want the flexibility of online learning with the personal touch of in-person instruction.

The growing demand for personalized learning

Learners are increasingly demanding personalized learning experiences. This means that e-learning platforms need to be able to adapt to the individual needs of each learner.

The importance of social learning

Social learning is a process of learning through interaction with others. This can be done through online forums, discussion boards, and social media.

The need for mobile learning

Mobile learning is the use of mobile devices to deliver e-learning content. This is becoming increasingly important as more and more people use their smartphones and tablets to access the internet.

Use of artificial intelligence (AI) and machine learning (ML) 

AI and ML can be used to track learner progress, identify areas of weakness, and recommend personalized learning materials.

The growth of immersive learning experiences

Immersive learning experiences, such as virtual reality (VR) and augmented reality (AR), are becoming increasingly popular as they offer a more engaging and realistic learning environment.

The rise of blockchain technology

Blockchain technology can be used to create secure and transparent learning records. This could make it easier for learners to transfer credits between institutions and employers.

These are just a few of the top trends that are expected to shape the e-learning industry in 2023. As the e-learning industry continues to grow, we can expect to see even more innovation and change in the years to come.

How can you prepare for the future of e-learning?

If you are an e-learning professional, there are a few things you can do to prepare for the future of e-learning:

• Stay up-to-date on the latest trends in e-learning by reading industry publications, attending conferences, and networking with other e-learning professionals.
• Consider investing in new technologies, such as AI, ML, VR, and AR, to create more engaging and effective learning experiences.
• Make sure your e-learning platform is capable of delivering personalized learning experiences to each learner.
• Encourage learners to interact with each other and share their knowledge through online forums, discussion boards, and social media.
• Make sure your e-learning content is accessible on mobile devices so learners can access it anytime, anywhere.

By taking these steps, you can ensure that your e-learning organization is prepared for the future of e-learning.

According to learnworlds, an online learning platform is an information system that provides a safe learning environment where people can take online courses.

Some people prefer to use different online learning platforms including Kozica, Coursera, Skillshare, Udemy, and Codecademy to enhance their knowledge and skills on a particular topic.

The benefit of using online learning platforms as a mode of study:

Savior during the time of pandemics or disaster 

During the Covid-19 pandemic when students stayed at home some of them did not stop learning and had an opportunity to connect with their teachers, lecturers or professors through online learning platforms. 

If there were no digital learning platforms students could miss a lot of things, for example in Tanzania, schools were closed during the Corona pandemic, however through these platforms there was the possibility of learning at home.

You can learn anytime and anywhere

Through digital learning a student can learn anytime or anywhere he or she is at that moment because it is not necessary for him or her to be physically in class.

Through this type of learning you can just be connected via the internet wherever you are. The digital learning platform does not put some limitations when it comes to the boundaries in learning.

It boosts the desire of learning

The desire to study can be increased through online learning platforms since there is more engagement between the digital tools that are used by the students.

E-learning is generally shorter than classroom learning. A focused approach delivered in bitesize modules makes it easier to recall learned information. The flexibility of e-learning makes it easier to fit into a busy schedule.

The cost is low

When somebody opts to learn digitally he or she will reduce the cost of learning compared to physical learning where there is an abundance of things needed such as books, textbook.

Through an e-learning platform a student can access the notes and all learning material through the learning portal. Students can only make their notes through these materials uploaded on the learning site.

By shaping your mode of study through a digital learning platform will enable you to save your time, costs and upgrade your knowledge and skills which you can utilize in your career.

In an era of rampant misinformation and rapidly spreading fake news, the role of fact-checking has become more critical than ever. 

Journalists and fact-checkers are on the front lines, striving to separate truth from falsehoods. To aid their efforts, artificial intelligence (AI) tools have emerged as powerful allies, revolutionizing fact-checking in the media industry.

Let's explore some of these innovative AI tools that are transforming the way information is verified and ensuring the accuracy of news:

1. Natural Language Processing (NLP) Algorithms

NLP algorithms are at the core of many AI-based fact-checking tools. These algorithms can analyze vast amounts of text to identify factual claims and detect potential inaccuracies. By leveraging machine learning techniques, NLP algorithms can assess the context, tone, and credibility of sources, allowing fact-checkers to verify information efficiently.

2. ClaimBuster

ClaimBuster is an AI tool designed to automatically identify and fact-check claims made by politicians and public figures. Using natural language processing techniques, ClaimBuster analyzes speech transcripts, news articles, and social media posts to flag potentially false or misleading statements. This tool enables fact-checkers to focus their efforts on claims that require scrutiny, saving time and resources.

3. Full Fact's Live Fact-Checking

Full Fact, a non-profit fact-checking organization, has harnessed AI to enhance live fact-checking during televised events and debates. By using speech recognition and machine learning algorithms, Full Fact's AI tool can analyze real-time speech and fact-check claims made by politicians as they happen. This innovative approach provides viewers with accurate information instantly, fostering a more informed public discourse.

4. Hoaxy

Hoaxy is an AI tool that visualizes the spread of misinformation online. By tracking the circulation of news articles and their corresponding fact checks, Hoaxy helps journalists and fact-checkers understand the reach and impact of false information. This tool not only aids in identifying and debunking misinformation but also enables a deeper understanding of how it spreads across social media platforms.

5. Factmata

Factmata is an AI-powered platform that combines natural language processing and machine learning to assess the accuracy and credibility of news articles. This tool analyzes the content, tone, and source of articles to determine their level of trustworthiness.

Factmata's AI algorithms can also identify biased language and potential misinformation, assisting fact-checkers in their evaluation of news sources.

6. Truth Goggles

Truth Goggles is an AI browser extension that flags potentially false or misleading information as users browse the internet. By highlighting claims that lack supporting evidence or have been debunked, this tool encourages critical thinking and raises awareness about the importance of verifying information. 

Journalists and fact-checkers can also benefit from Truth Goggles by using it to fact-check claims during their research process.

AI tools are revolutionizing the fact-checking landscape in the media industry, empowering journalists and fact-checkers to combat misinformation effectively. Through advanced algorithms, these tools assist in claim detection, real-time monitoring, credibility assessment, and data visualization.

The collaboration of human expertise and AI technology is creating a powerful synergy that is essential in the fight against misinformation. As AI continues to evolve, we can expect even more sophisticated and efficient tools to support fact-checking efforts, promoting accurate and reliable information in the media industry.

Many of us have heard about the census in Tanzania, and last year it seems to have been widely publicized compared to previous years, possibly due to advancements in technology that have made information more easily accessible. 

However, it is essential to understand the true meaning of the census and its significance in various sectors, such as business and politics.

The Population and Housing Census is a nationwide undertaking conducted every 10 years, with the most recent census occurring in 2022. The last years, census marked the sixth since the union of Tanganyika and Zanzibar in 1964, following previous censuses in 1967, 1978, 1988, 2002, and 2012.

The census holds great importance as it involves the collection, analysis, evaluation, publication, and distribution of demographic, economic, and social statistics pertaining to the entire population and their households within the country. 

It provides a comprehensive overview of factors such as age, gender, residential location, educational status, employment, births and deaths, and housing conditions.

These fundamental statistics play a vital role in identifying the specific needs of citizens, including vulnerable groups like persons with disabilities, women, children, youth, and the elderly. 

By utilizing census data, policymakers can develop targeted policies and development plans that address these specific needs, fostering inclusivity and ensuring a comprehensive approach to social and economic progress.

In the realm of business, the 2022 census offers a wealth of valuable information. It includes population figures categorized by region, gender, and age groups. This data enables businesses to make informed decisions based on local demographics, aiding in market segmentation, product customization, and effective customer targeting. Through the census, businesses can identify customer preferences and geographical concentrations, facilitating strategic planning and ensuring optimal market penetration.

From a political perspective, the latest census provides extensive insights compared to previous iterations. Notably, publications such as the population report in the electoral constituencies of Tanzania and Zanzibar offer invaluable data, including gender ratios, household numbers, and population averages per constituency. 

These statistics play a crucial role in monitoring policy implementation, evaluating development plans, and allocating resources within electoral constituencies. They contribute to the effective provision of social services, such as education, healthcare, transportation, water, and electricity, leading to improved governance and development outcomes. Hopefully  even to play a crucial role in the upcoming elections.

The role of media

On the other hand, Journalists play a critical role in disseminating census results to the public and helping citizens understand their implications. By incorporating preliminary census reports, constituency-specific data, population figures, and contextual information about infrastructure like schools and hospitals, journalists can bring census data to life and make it accessible to a broader audience. 

At Nukta Africa, we have been actively training journalists in utilizing statistics, including census data with collaboration with National Bureau of statistics (NBS), for the past five years. Our goal is still to equip journalists with the skills to analyze data and write well data driven stories, create engaging visualizations and present information in a way that facilitates public understanding.

For those interested in further developing their statistical literacy and its application in news and discussions, we invite you to contact us at [email protected] or visit our training website at www.kozica.tz.

The census serves as a cornerstone of national development, enabling evidence-based decision-making, inclusive policies, and targeted interventions. By harnessing the power of census data, Tanzania can unlock its full potential and pave the way for sustainable progress across various sectors of society.

In today’s world communication skills are very important for anyone including journalists and communication experts. The art of mastering communication skills can be boosted by the daily communication tasks while speaking, writing, reading and listening.

Justine Saavedra, Program Specialist at University of New Mexico, USA says that communication skills give you the ability to effectively and efficiently convey your thoughts and ideas. 

Saavedra added that some people are naturally good at communication skills while others may find them more difficult. In either case, everyone can benefit from learning to communicate more clearly and productively.

What other people do to master communication skills?

Thomas Charles is an upcoming master of ceremony and motivational speaker in the Mwanza region in Tanzania, he says that as someone who is doing public speaking he has to master the languages he often use in order to communicate effectively

“I think it is very important to have many vocabularies for you to have effective communication and have the knowledge of the content or information that you are talking about,” Charles says.

He noted that as a master of ceremony he often considers the dressing code because it matters a lot and boosts your confidence when speaking in public.

On the other side you have to understand your audiences and then select the type of words you are going to speak. 

Muthini Kisole is a professional freelancer journalist in Mwanza who urges that the use of simple language is one of the major issues to consider when you want to have effective communication skills as it sends a clear message to your audience and is understood very quickly.

“In journalism we often use a simple language which can be easily understood by our audience since we already know the type of audiences we are sending message”, Kisole says.

Moreover consideration of communication ethics must always be observed no matter what, it is advised to not use harsh language when sending your message to your audiences.

The possibility of you advancing and mastering communication skills is vital for effective speeches, debates, negotiation, presentation and discussion. Therefore the more you practice it the more you will become perfect.

You may visit www.kozica.tz to get courses to help you to master of communication and storytelling in daily life. 

Do you wish to start or improve your social media journey in storytelling by communicating the message that would reach your audience ?

According to statista social media usage is one of the most popular online activities. In 2021, over 4.26 billion people were using social media worldwide, a number projected to increase to almost six billion in 2027.

Joseph Minde is a Digital Producer at BBC Media Action in Tanzania, he shares some key things to think about before you embark on your social media journey.

Minde says that it is very important to ask yourself the questions below which will assist you to have a nice social media journey.

What social media platforms best suit you?

Know the the characteristic of the social media platform that you want to use as follows; Instagram: Very visual (pictures and short videos), Facebook: It is an older crowd, good mix of words and pictures,Twitter: Very information based, key figures can be found here, Youtube: Long form video

Who are your competitors/role models in the same space?

It is important to know your competitors and your role models who are in the social media performing as social media creators so as to get the updates and understand what they are doing so that you can improve yourself.

Why are you doing it?

Know what you want to achieve when you use social media and mention your objectives of using it as a communication platform to speak or share your thoughts with your audience.

Therefore  If you understand well why you are using social media in storytelling, indeed it will help you to stick with your goals.

Who are you trying to reach?

This is where you identify the targeted audiences you aimed for them to receive your message. Who are they, what do they like, what are their favorite websites/habits.  

By knowing your audience contributes a lot in content production according to their needs and wants.

What do you want your audience to do/learn when you reach them?

You have to outline the issues that you want your audience to learn by creating the content that will inform, educate or entertain.

Fact checking is the process of verifying all information that is happening in the public both offline and online. By doing fact checking you will be able to know if the information is fake or true.

The ‘5 W’ technique is the best way to use when verifying any information before sharing it to your media channel. These compose basic questions that you have to ask yourself about the information that you see online or offline.

Ask yourself the following questions

1. What?

During the process of fact checking the information that you are passing through, you must ask yourself what is the information all about. Paying attention to the information will give you more space to check key issues which will make you interested to know more about the piece of information.

2. Who?

By asking a ‘who' question will help you to identify the source of the information that you are reading or watching it. This question gives you insight to know if the source is credible or not. The more you keep asking questions, the more you will likely get the facts.

3. Where?

Knowing the channel where the information has been published will help you to track where the source of the information is which you might also want to share to other social media. Therefore, before sharing you have to verify where it came from. 

4.Why?

You have to fact check the purpose or intention of the information, you have to ask yourself why is the disinformation published and what is the intention of it. These important questions will continue to help you to understand the content that has been produced.

5. When?

You have to understand the time and day and year that the content or the piece of disinformation was published. Tracking the time is basic when you do fact checking because sometimes people tend to reuse the content from the past or create a new content and spread it.

In a rapidly evolving world where effective communication is paramount, the need for honing cutting-edge skills in journalism and communication has never been greater. 

Enter Kozica, an innovative e-learning platform that has revolutionized the way aspiring professionals acquire expertise in these dynamic fields. With a dedication to providing top-notch education and guidance, Kozica stands at the forefront, empowering individuals to excel in the art of storytelling.

What sets Kozica apart from the rest? It all begins with our exceptional trainers – industry-renowned experts who have not only mastered their craft but have also earned accolades for their contributions. 

These award-winning practitioners form the backbone of our platform, imparting their wealth of knowledge and real-world experience to trainees. With Kozica, you don't just learn the how and why of communication; you gain invaluable insights into the best practices specific to each industry.

Whether you're a budding journalist seeking to uncover hidden truths or a communication enthusiast looking to captivate audiences, Kozica offers a diverse range of courses tailored to your needs. From the fundamentals of storytelling to advanced techniques in multimedia journalism, our comprehensive curriculum ensures that you acquire the essential skills to thrive in the ever-evolving digital landscape.

But what truly sets Kozica apart is our commitment to interactive and engaging learning experiences. We understand that effective education goes beyond static lectures and impersonal assessments. 

Our platform integrates state-of-the-art technology to provide immersive lessons, interactive exercises, and collaborative projects. This dynamic approach fosters creativity, critical thinking, and collaboration – vital skills that will propel you towards success in the competitive world of communication and journalism.

At Kozica, we believe in breaking down barriers to learning. Our platform offers flexibility and accessibility, allowing you to embark on your educational journey at your own pace and convenience. 

Whether you're a working professional, a busy parent, or a student, Kozica accommodates your schedule, making learning a seamless part of your life.

Join the thousands of individuals who have already unlocked their potential with Kozica. Our platform is designed to equip you with the tools, knowledge, and confidence needed to make a lasting impact in the world of communication and journalism. 

So, why wait? Embrace the future of e-learning and embark on a transformative journey with Kozica. Together, let's unleash your storytelling prowess and make your mark on the world.

When you want to uncover stories from data, there are important stages for data processing, it is important to consider in order to accomplish your task. These stages are the foundation of your story that you will produce.

These stages would provide you basic things that can either appear in your story and make it worthy to your audience. Follow the stages below and learn how to use them while working for your story.

1. Data sourcing

This is the first stage for data processing in story writing as it helps you to search sources where you can extract data and use it. You have to make sure that you select the right sources which you can use effectively in your data story.

2. Scraping and cleaning

After obtaining your data file or document this is a step that follows as it allows you to clear the unnecessary data that you do not need for your story. Also this stage gives you the power to convert your data from PDF to Excel format.

3. Data analysis

In this stage as a data journalist you will have time to do in depth analysis in your data which are in front of you and uncover a story from it. Through the data you can sense and see what is wrong, right or is there any special issues that you can pick and come up with story ideas.

4. 5W + H

For any professional journalist or communication expert,  5W + H it may not be a new thing because through these basic elements in news writing you can clearly explain your story using the guideline questions such  as What, Why, Where, When, Who & How. This will help your audience to understand the story you will tell.

5. Storytelling

Storytelling gives you a space to tell or narrate your story that you have got from the data. You can either write an article that is multimedia that contains words, number pictures and video. Tell your story in a simple language that your audience can understand very easily.

6. Data visualization

The last stage that you can also put it into consideration is to present your data through animations, graphics, charts and infographics. This would help you to send your intended message with a simplified language of data to your audience.

Remember, storyteller, each stage offers a unique opportunity to infuse your narrative with authenticity, intrigue, and relevance. It is within this synergy between data and storytelling that true magic happens. By harnessing the power of data processing, you can create stories that captivate hearts, stimulate minds, and leave a lasting impact on those who experience them.

• Governments and regulatory bodies play a vital role in establishing legal frameworks that protect both privacy and freedom of expression.

Dar es Salaam. In an era where the digital landscape dominates our lives, privacy and freedom of expression have emerged as two fundamental rights that often find themselves in a delicate balancing act. 

On one hand, individuals seek to protect their personal information and maintain control over their digital identities. On the other hand, society needs to become more open-minded and enjoy the freedom of expression.

This content will try to highlight the key point which ensures there is  equilibrium between privacy and freedom of expression in order to safeguard individual rights and upholding democratic values in the digital age.

Due to the development of digital technology, privacy serves as a cornerstone of every individual autonomy. Also It grants individuals the right to control their personal information, make choices about its collection and use, and establish boundaries for their digital presence.

Privacy ensures that individuals are free from unwarranted surveillance, intrusion, and the potential harm that may arise from the misuse of their personal data.

Moreover, respecting privacy is crucial for ensuring a conducive environment to free expression. When individuals feel secure in their digital interactions, they are more likely to freely share their thoughts and opinions without fear of reprisal or judgment. Privacy protection encourages open dialogue, allowing diverse voices to flourish and enrich public discourse.

To strike the right balance, transparency and informed consent become the most important. Individuals should be fully aware of the privacy implications associated with their online activities and the potential consequences of sharing personal information. 

Service providers should ensure clear privacy policies, explain data handling practices, and obtain meaningful consent from users to foster trust and promote responsible data practices.

To ensure our privacy is safe, governments and regulatory bodies play a vital role in establishing legal frameworks that protect both privacy and freedom of expression. These frameworks should deliberately balance respecting individual rights while considering societal interests and the legitimate concerns of law enforcement. 

Technology companies also bear an ethical responsibility to prioritize user privacy and develop robust privacy features in their platforms.

In addition, education and digital literacy play a crucial role in empowering individuals to navigate the digital landscape safely. By promoting awareness about privacy risks, providing tools for online privacy protection, and teaching critical thinking skills, we can foster a society that embraces both privacy and freedom of expression.

Despite all those factors , however, the rapid growth of digital expression has raised concerns regarding privacy. In the pursuit of amplifying their voices, individuals often disclose personal information that can be exploited or used against them. 

Moreover, the pervasive collection and profiling of user data by tech giants for targeted advertising purposes raise questions about the extent to which our online activities are truly private.

In conclusion, there are still many setbacks regarding reconciling privacy and freedom of expression in the digital age which requires careful deliberation and collaboration among stakeholders. 

By recognizing privacy as a vital component of individual autonomy and understanding the significance of freedom of expression in promoting democratic ideals, we can strive for a balanced approach that upholds both rights. 

Through this delicate equilibrium can we build a digital world that respects personal privacy while nurturing a vibrant and inclusive public discourse.

• Bolt can help journalist in the process of streamlined news gathering
• Help journalists in the development of automated content distribution.

Dar es Salaam. There is unknown fear in Tanzania and the rest of Africa that Artificial Intelligence (AI) will come and replace people in the newsroom. 

As we think about how AI will replace jobs in the media sector in Tanzania, there are initiatives in the newsroom to use AI. One such technological innovation that is gaining momentum is the use of bots in newsrooms across the world.

Despite the fear of AI, in recent years, Tanzania has gained momentum of using  robotical cameras in the broadcasting newsroom. These cameras are not controlled by human beings.

But today in this article  our focus will be on the use of bots in newsrooms. These intelligent bots are revolutionizing the way news is gathered, produced, and disseminated, leading to increased efficiency and accuracy in reporting. 

This article will explore the growing significance of bots in the newsroom and various ways they are transforming journalism:

Streamlined News Gathering

Bots are revolutionizing the way news is gathered by automating data collection and analysis. They can monitor social media platforms, websites, and various online sources to identify breaking news, emerging trends, and public sentiment. 

By constantly scanning vast amounts of information, bots help journalists stay updated and ensure they don't miss any crucial stories. Moreover, bots can sift through data faster than humans, enabling newsrooms to respond quickly to unfolding events and deliver real-time reporting.

Efficient Content Creation

Writing news stories can be time-consuming, especially when dealing with routine updates or data-driven pieces. Bots have proven to be excellent assistants in generating content efficiently. Natural Language Processing (NLP) algorithms power some advanced bots, enabling them to create news articles automatically. 

These bots can summarize complex reports, generate weather forecasts, or even compile financial earnings reports. By automating these repetitive tasks, journalists have more time to focus on in-depth analysis and investigative reporting.

Enhanced Audience Engagement

Bots play a vital role in fostering audience engagement and personalized interactions. Chatbots, for example, can be integrated into news websites or social media platforms to provide instant responses to user queries, recommend relevant articles, or offer personalized news updates. 

This direct interaction with readers not only strengthens the relationship between the newsroom and its audience but also provides valuable feedback to journalists. Additionally, bots can gather data on user preferences and behaviors, helping news organizations tailor content to their readers' interests.

Fact-Checking and Verification

In an era of misinformation and fake news, bots can be powerful tools for fact-checking and verification. With their ability to analyze vast amounts of data, bots can cross-reference information and identify inconsistencies or inaccuracies in news articles. This aids journalists in maintaining accuracy and credibility in their reporting. 

Moreover, some organizations have developed specialized bots that employ machine learning algorithms to detect deep fake videos or manipulated images, further enhancing the reliability of news content.

Automated Content Distribution

Bots are transforming content distribution by automating the process of sharing news across various platforms. News organizations can use bots to distribute articles, videos, or podcasts through social media platforms, messaging apps, or even email newsletters. 

This automation not only ensures a wider reach for news content but also helps newsrooms optimize their distribution strategies based on audience preferences and engagement metrics. Bots can analyze data on readership patterns, click-through rates, and engagement levels to refine content delivery strategies and maximize impact.

Therefore our newsroom especially in Tanzania should start adapting to the rapidly changing media landscape, bots have emerged as crucial assets in the realm of journalism. 

While bots cannot replace the expertise and intuition of journalists, they significantly augment their capabilities, allowing them to focus on higher-value tasks such as investigative reporting, analysis, and storytelling. The intelligent use of bots in the newsroom empowers journalists to produce timely, accurate, and engaging content, ultimately benefiting both news organizations and their audience.

Fake news is information that has been created with the intention of misleading, creating confusion or damaging the image of a person, organization or institution. 

In Tanzania and in the world there has been a challenge of people creating information that is not true. Have you ever asked yourself, why misinformation or disinformation at a certain moment or event? Because people tend to use events or trending topics to mislead people for their own purposes. 

These are seasons of fake news

Election period

Fake news goes for seasons. For example, during the election period, some politicians create fake news and distribute it with the aim of destroying the image of their opponents or competitors.

As it is difficult for people to recognize whether the message or information received is true or false, a person finds spreading it and finally accomplishing the goal of the parties who created the information.

A period of disasters

The Covid-19 pandemic, since it began to be reported in 2019, has been used by people without good intentions to create misinformation or disinformation and spread it in social media.

The pandemic, which is no longer an international health emergency according to the World Health Organisation (WHO), may have generated a lot of fake news that has not only caused panic but has increased the health, economic and social effects of the disease.

Due to this phenomenon, some people do not believe in the vaccination of the disease nor take the necessary precautions to protect themselves.

A period of war or chaos

During war or chaos, some groups or people create false information with the aim of making people not get the ongoing truth and create malicious information for society. 

During the war or conflict,  two or more parties use communication sources such as social networks or the media to spread information in order to harm the enemy.

However, the easiest way to deal with fake news is to have knowledge and skills on fact checking. Also training in various modern methods that will enable you to identify information that is fake or propaganda in society.

We are still advised that whenever you find any news or information, don't be quick to share it before you haven't confirmed its truth.

Have you ever had a problem whereby you need to write a story by using data on a topic or theme that has a public interest ?

Data stories are presented in the form of diagrams, charts or numbers through simple language that the listener, reader or viewer can understand. 

However, some journalists don’t know where they can find the data that can be processed and produce special reports. Below are some data sources you can use to produce a data story.

1. International organizations

Through international organizations you can get data that you will use to prepare news reports, articles or special reports based on the topic you are working on. For example, when you want to write an article on economic issues, it is better to visit websites such as the International Monetary Fund (IMF) and the World Bank (WB) to find data on the relevant topic.

2. Government ministries or institutions

In various ministries and institutions of government you can also find data about the topic you want to work on. The governmental ministry has the authority in the country and thus has the responsibility to discuss certain topics. So it is important to visit the offices or websites of various ministries to find information.

3. National Bureau of Statistics (NBS)

This office has been authorized by the government to provide official statistics of the country on various topics such as the Population and Housing Census which is used in the development plans of the country. 

Through the NBS website, you can find various information and reports that can help you in developing a story or use it as evidence in your article.
 

4. Civil organizations

Civil organizations have been working in various sectors in the country, including education, health and environment. So through these organizations you can get data, verify them and then produce a story.

Lastly, after obtaining data from those sources, the next step is to process them and then create a story or report with a presentation in a simple language that people can understand.

• The new e-learning platform will provide customized and emerging skills on journalism and communication
• The platform will start by publishing courses on Data Journalism, Multimedia storytelling and Fact-checking in Swahili
• Trainees will have a mix of free and paid learning content in the future

Getting up-to-date skills in emerging communication and journalism has not been easy in Tanzania. Most of the courses provided by colleges and universities are basics and some of them are becoming obsolete due to ever changing digital technologies.

Even those higher learning institutions which are offering most needed skills in the market such as Digital Journalism and Data Journalism, are doing so at higher prices which most of us cannot afford due to economic hardships. Based on my experience it is hard to find these kinds of institutions in Tanzania.

The best option for someone to sharpen his or her skills has been in-house training or what other colleagues in the learning industry call On-the-job training (OJT).

The ever changing digital technologies have eased how we access new journalism or communication skills through digital platforms. If there is no institution in Tanzania providing skills which are highly demanded in the market, now it is easy to access somewhere in the world where they teach through online platforms. However, this is likely to be a favorable route for colleagues who are fluent in English, the language mostly used in online learning platforms.

Skills gaps among journalists and editors affects everyone

There are few e-learning platforms offering technical skills in the local language, especially Swahili. The absence of learning content in Swahili on emerging journalism and mass communication skills, creates knowledge gaps between journalists or communication practitioners who were lucky to learn English well and those who were not. This is a sad truth.

The knowledge gap between journalists and editors in Tanzania does not only affect themselves as individuals but the whole nation. This is because most Tanzanians access news from news outlets which depend on these journalists to collect news, edit and disseminate to the audience. For example, data published by Afrobarometer on media and access to information in 2021 shows more than two-thirds or 72% of Tanzanians access news on radio every day or a few times a week.

This means that if journalists don’t have fact-checking skills it will be easy to spread misinformation to the public through news, a situation which is more harmful to the society than one would imagine.

As for many issues related to our education in Tanzania, many have been pointing fingers on the knowledge gaps in the media industry to our education system. While it is true, this should not be a hiding place. Let all of us face the truth.

We need to solve this skills crisis together and support everyone in the media and communication industry to ensure they are knowledgeable to empower our nation, Tanzania. These learning interventions are needed more today than any period before for many reasons including media viability.

Trainee in the process of registering on Kozica website. Photo: Daudi Mbapani/Nukta Africa

Partnership will solve skills crisis in Tanzania

I know there are many stakeholders investing in this but we can do better and at high speed to achieve the maximum as we have been doing at Nukta Africa, a Tanzanian digital media company specializing in media research, media training and production of digital and data-driven content and tools.

For five years I and my team at Nukta Africa in partnership with our partners Internews, Tanzania Media Foundation (TMF), UNESCO, Media Council of Tanzania, Hivos, Code for Africa and others have been investing heavily in studying new needed skills, prepare customized lessons and impart the skills to journalists and editors from different media outlets in the country.

Our learning interventions have involved master classes, boot camps and mentorship programs in Data Journalism, Multimedia storytelling, Fact-checking, Social Media management, Narrative storytelling and Renewable energy reporting.

To complement our existing efforts, this February we will start testing our first e-learning platform that is dedicated to emerging journalism and communication skills. The e-learning platform, which we have called Kozica, is meant to provide data and digital storytelling skills in Swahili and on-demand.

Introducing Kozica to solve skill gaps in the media

In this new e-learning platform developed with financial support from UNESCO’s International Programme for the Development of Communication (IPDC), we will start offering Multimedia storytelling, Data journalism, and Fact-checking courses in Swahili for free.

While we expect in the future to charge a relatively small amount of fee in some of the premium courses, for now Kozica will be accessed free and all video tutorials will be delivered in our national language which is estimated to be spoken by more than 150 million people. Other learning materials will be delivered in both English and Swahili as we move on.

Kozica will provide a platform to trainers who want to share their skills with others either for free or for a certain amount of training fee. We believe there are media and communication trainers outside there who have serious dedication and passion for improving skills to young men and women in Tanzania. We welcome them to register here so that we can continue improving lives through digital and data-driven tools and content.

Our main aim is to make Kozica, one among the best learning centers in the world offering customized emerging communication and journalism skills. We believe if media staff are equipped with requisite digital and data skills they will be able to create plans and strategies which will support their media organisations to remain sustainable while creating impactful news to our society.

Nuzulack Dausen is a CEO of Nukta Africa, a Tanzanian digital media company specializing in media research, media training and production of digital and data-driven content and tools. He is an experienced international journalist, media trainer and researcher.